Risk Assessment Essay Example | Topics and Well Written Essays - 1250 words

Risk Assessment - Essay Example Table of Contents I. Introduction II. Body Table 1.0 III. Conclusion IV. References Introduction: It is without question that the risks facing children on the World Wide Web are expansive. The risks associated with chat rooms and strangers on the internet have been the cause for many law enforcement investigations and new protocols and restrictions towards what minors can and cannot do on the internet. Likewise, even secondary schools have been instituting policies which ban educators from â€Å"friending† their own students on social networking sites due to the perceived risk and liability that this entails. However, although the risks to children online and more specifically in social networking are vast, growing, and varied, few studies have attempted to present what risks are the most prescient and to what extent. This type of analysis is beneficial in determining proper policies and procedures in order to mitigate these risks. As such, this brief analysis will make a curs ory review of the risks associated with social networking as it applies to children and then construct a risk assessment of these threats in order to more succinctly describe the threats that children face in the social networking sphere. ... Accordingly, the levels of restrictions that users can chose to set regarding what information is shared/distributed with others is at the prerogative of the user. However, children are unlikely to entertain the full scope of how privacy can affect their lives. Additionally, the decision of what to share, what not to share, to what extent to share, and who to share it with is also likely not a cognitive ability that children will fully grasp the significance of (White, 2012). Without question, privacy is an issue that affects all users; however, with respect to children, the danger is specifically high. For purposes of this analysis, privacy concerns (as they relate to children on social networking) have been labeled a high overall risk. This is due to the fact that privacy violation and over sharing are so expansive as well as the fact the severity associated with that risk exceeds the category of privacy itself. With respect to privacy, the threat to children online can begin and e nd with this category. If it is taken seriously, the succeeding categories are redundant; however, if not heeded at all, this privacy category is a gateway to each of the others. Regardless of the particular privacy mechanism in question, the increasing rate of identity theft, issues relating to what to share and how to share it, and the fact that privacy encompasses all of the dangers that are extant to children online makes it the most prescient issue associated with the problem. When one stops to think about it, the proper amount of online privacy will stop sexual predators from finding their victims, will hamper cyber bullying, and will serve to protect the child in most other situations. As such, privacy is the paramount concern with relation to social networking. Likewise, a

Performance Management Through Benchmarking Simulation Essay

Performance Management Through Benchmarking Simulation - Essay Example The Nursing Administrator reasoned out that there is unavailability of equipment at the floor where the patients are being treated. She said that nurses spend most of their time looking for equipment on other floors that's why patient care is affected. Because work was getting delayed, nurses are not able to check anymore if the equipments are sanitized. Sometimes improperly cleaned equipment was used. The Materials Manager suggested purchasing enough equipment to be made available for each floor. But according to the Chief Financial Officer, Lenity annually spends much to ensure sufficient equipment and he guaranteed that there is enough for hospital requirements. He advised that nurses should instead be more careful about equipment handling. I favored the assessment of Chief Financial Officer Eric Danemar concerning proper handling of equipment. That will certainly diminish the risk of nosocomial infection. I didn't think that there is a staff or equipment shortage. The dillema of the heightening nosocomial infection rate can be resolved by efficient equipment management. I also took note of the fact that the simulation concentrates on the management of medical equipment. Although I correctly identified the root cause behind the rising nosocomial infection, upon fully understanding the... ied the root cause behind the rising nosocomial infection, upon fully understanding the details from Ian Watt's explanation, I noted that I must meticulously look on the reports to guarantee decision accuracy. ESTABLISH AIRWAY 1. Which two recommendations did you make to improve the equipment management process at LHAC Why Basing my decision on available information and advice of the staff, I decided that Nurses to Return Equipment and Equipment to be Terminal Cleaned as the best mix of processes to improve the medical management system. The combination of these two options earned the highest percentage in the JCAHO Compliance Index. With a budget constraint of $300,000, I instantly rejected the use of disposable equipment from the improvement options. Although disposable equipment is cheaper and more hygienic than reusable ones, its implementation cost is the most expensive among the process improvement options. On the other hand, concerning appropriate metrics to measure the new processes, the three metrics I selected are Total Cost of Managing Equipment, Utilization versus Cleaning Log Ratio, and Equipment Incidents Resolved. This decision was based on my understanding on the Evaluating Metrics. 2. What was the outcome Mr. Watts said that I have done well by recommending the best strategy. Re-designating some of the existing hospital personnel as Inventory Clerk was definitely a great way to ensure effective equipment management at LHAC. Suggesting terminal cleaning of equipment was also a good option. I have recommended the optimal mix of process improvement options. The Chief Operating Officer was happy with my performance in this area. The new equipment management process at LHAC has been a success. Centralized inventory has solved the problem of

NY Safe Act Potential Impacts on Juvenile Offenders and Community Essay

NY Safe Act Potential Impacts on Juvenile Offenders and Community - Essay Example The Juvenile Justice System (JJS) refers to a group of juvenile courts in any given country. The juvenile court which is also referred to as the offender’s courts is mandated with the passing of judgments for any crime which young children commit. Many JJS especially in the New York are meant for the rehabilitation of the young children instead of imprisonment http://open.nysenate.gov/legislation/bill/s2230-2013. Though the JJS provides a place for the juveniles to correct their behaviors, through rehabilitation, the Act has a lot of effects on juvenile offenders, their families, community safety and the mental health practice. One of the impacts of the law or Act on juvenile offenders is that they would get to know their mistakes and thereby correct them. By punishing the young ones, they would be affected mentally, but as per the court stipulations, they should first be given advice as to why they are in court and how their behavior should be corrected (shoemaker 2009). The families of the juveniles would also be affected by the law. One of the effects to the families includes emotional stress, especially to the parents. On the other hand, the families can also appreciate for the corrective behavior that their children would adopt. Though many parents of the juvenile offenders would not appreciate the corrective behavior offered to their children, some would appreciate since their lifetime behavior would also change (Wheeler 1978). On the impact on the community, there would be improvement on the safety of the community at large since even the children form part of the community. There would also be a reduction of the number of crimes and this would also serve as a lesson to the other young children in the community. The passing of laws against the juvenile offenders would also have some effects on the mental health practice in the New York. For one, the mental health practice has

Performance Management Through Benchmarking Simulation Essay

Performance Management Through Benchmarking Simulation - Essay Example The Nursing Administrator reasoned out that there is unavailability of equipment at the floor where the patients are being treated. She said that nurses spend most of their time looking for equipment on other floors that's why patient care is affected. Because work was getting delayed, nurses are not able to check anymore if the equipments are sanitized. Sometimes improperly cleaned equipment was used. The Materials Manager suggested purchasing enough equipment to be made available for each floor. But according to the Chief Financial Officer, Lenity annually spends much to ensure sufficient equipment and he guaranteed that there is enough for hospital requirements. He advised that nurses should instead be more careful about equipment handling. I favored the assessment of Chief Financial Officer Eric Danemar concerning proper handling of equipment. That will certainly diminish the risk of nosocomial infection. I didn't think that there is a staff or equipment shortage. The dillema of the heightening nosocomial infection rate can be resolved by efficient equipment management. I also took note of the fact that the simulation concentrates on the management of medical equipment. Although I correctly identified the root cause behind the rising nosocomial infection, upon fully understanding the... ied the root cause behind the rising nosocomial infection, upon fully understanding the details from Ian Watt's explanation, I noted that I must meticulously look on the reports to guarantee decision accuracy. ESTABLISH AIRWAY 1. Which two recommendations did you make to improve the equipment management process at LHAC Why Basing my decision on available information and advice of the staff, I decided that Nurses to Return Equipment and Equipment to be Terminal Cleaned as the best mix of processes to improve the medical management system. The combination of these two options earned the highest percentage in the JCAHO Compliance Index. With a budget constraint of $300,000, I instantly rejected the use of disposable equipment from the improvement options. Although disposable equipment is cheaper and more hygienic than reusable ones, its implementation cost is the most expensive among the process improvement options. On the other hand, concerning appropriate metrics to measure the new processes, the three metrics I selected are Total Cost of Managing Equipment, Utilization versus Cleaning Log Ratio, and Equipment Incidents Resolved. This decision was based on my understanding on the Evaluating Metrics. 2. What was the outcome Mr. Watts said that I have done well by recommending the best strategy. Re-designating some of the existing hospital personnel as Inventory Clerk was definitely a great way to ensure effective equipment management at LHAC. Suggesting terminal cleaning of equipment was also a good option. I have recommended the optimal mix of process improvement options. The Chief Operating Officer was happy with my performance in this area. The new equipment management process at LHAC has been a success. Centralized inventory has solved the problem of

Ethics Reflection Essay Example | Topics and Well Written Essays - 500 words

Ethics Reflection - Essay Example Examples of stakeholders include Customers, suppliers and any person who is directly involved in the business activities. A responsible organization treats all stakeholders equally. Additionally, this helps the team identify and monitor any risk that have a potential of arising as well as find an alternative solution and everybody needs an opportunity to speak and give their idea. Moreover, members should be open when providing ideas and feedback as well as raise concerns and come up with new ideas. This should be conducted professionally where everybody is independent in providing views and ideas thus providing quality discussions that aid in the decision making process listening to their ideas keenly. Moreover, a friendly environment improves the relationship among members in an organization thus strengthening the process of strategic planning and resulting in better decision making. The team members should take a fair and truthful possible risk during the planning process. This le ads to the maintenance of the welfare of stakeholders that include the employees as well as the society (Ransome, 2009). The ethical perspective throughout the program links to the success of an individual or a company. An individual’s view of ethics keeps on developing depending on the knowledge and information one receives throughout their life experiences. This is the reason why individuals use their experiences to make decisions about what is right or wrong depending on the kind of situation they are facing. The evolvement of ethics comes from personal values that form a critical element of a person’s strategy influencing how they relate with others and how they behave in the society. In addition, ethics perspective has evolved from taking pride in what one does and how they do it. This makes them behave responsibly in judging and decision making by showing the highest

Regarding possible influences on thought Essay Example for Free

Regarding possible influences on thought Essay There is an undeniable connection between thought and language. And as thought is so crucial to our knowledge, a study of our language itself is necessary. This essay examines how our language might affect our thought. In doing so, I shall examine the question, what is language?.  So, what is language? Etymologists, those who study language (in how it develops and changes), generally agree that language first started developing thirty thousand to a hundred and fifty thousand years ago. It began when, by an evolutionary chance, the oesophagus moved in human beings. This did two things: firstly it made them very prone to choking (this is often taken as proof that the ability to speak is innate in human beings for if benefits of speech were not developed quickly this should have died out almost immediately in accordance with the theory of evolution) and secondly it dramatically increased the range of sounds they could produce orally. It is thought that the natural calls animals make shrieks of alarm to show danger etc developed and became more complex to form a very basic language. Soon, these developed connotations: variations of alarm calls could be used to convey fear, pain or sadness whilst variations of triumphant calls could be used to show happiness, safety or the location of food. Imitations of the sounds things made also developed: a stream could be indicated by a gurgle, wind by a whoosh and so on. Examples of these two phenomenons continue: laughter and crying is pretty universal in babies whilst young children often refer to police cars as whah whah in an imitation of their sound. Language was further developed, reflecting the need to talk about the speakers environment. A commonly quoted example of this is that the Inuit have twenty words for snow. Not only is this debateable Inuit nouns are formed as in German, where nouns are tacked onto each other but also, English has at least fifty! However, a better example would be the aborigines of Tasmania who have a separate word for every kind of native tree, over two hundred in total, but do not have a word for tree. This is because in their environment, all the trees which surround them appear to be drastically different. It is also said (perhaps somewhat dubiously) that Arabic has approximately six thousand words for camels and camel-equipment. T is doubtless that language is affected in its evolution by our surroundings and our need to communicate about them. The main problems with language can be its vagueness and also the fact that it evolves according to our needs. Language is very vague and words can have myriads of meanings. In the English language, the word set has fifty eight non-obsolete uses as a noun, one hundred and twenty eight as a verb and ten as a participial adjective. The Oxford English Dictionary uses sixty thousand words, including abbreviations and symbols, to define it and set is by no means alone. The fact that language reflects its environment means that when someone has an original thought they often have to come up with an entirely new vocabulary to explain it. An example of this would be the concept of the big bang. When the idea originated, the language used to describe it was completely new and very few understood it. As the theory grew in popularity, its language was accepted into common usage. However, when the majority of the populace does not concern itself with that idea, the vocabulary become jargon, to be known only by experts. Language reflects or needs of it. Written language originated as logograms in the form of pictograms where to write house, one would draw a picture of a house. Soon these became ideograms where, as in language, associations where used e.g. a sun to represent heat. This is the basis of all languages and today can be seen in Chinese and Japanese, as well as the ancient hieroglyphs, Linear A and Linear B. Some languages went one step further, changing from logograms to phonograms. This resulted in syllabic or alphabetic symbols, where words were written using their sounds in spoken language. This was the first link between written and spoken language. Written language, in our society, is now completely dependant on spoken language so the two are often seen as synominous. The Sapir-Whorf hypothesis argues that the nature of a particular language influences the habitual thoughts of its speaker. Different patterns of language would therefore lead to different patterns of thought. Thus this challenges that the world can be represented objectively, as language will influence its user. The most extreme supporters of this theory argue that thought is reliant on language and that therefore there can be no thought without language. The twentieth century Austrian philosopher, Wittgenstein says that, because of this, language hinders us. For example, when we say that we saw nobody on the road we have not actually seen nobody. More accurately, we did not see anyone on the road. Another twentieth century philosopher, a Rusiian named Vigotsky, would disagree with this. He held that language helps us to think. He says that the thought is ordered and is clarified by using language. However, a large number of people disagree with the extreme view that thought is impossible without language. Look, they say, at when we are lost for words or the words are on the tip of our tongue: we know what were thinking but cant say it. Another example would be that we can often imagine in our heads as an image something for example, the beginning of the universe but cant describe it. This theory states language is created by thought, although language may later by used as a means through which to think. Many etymologists would agree with this theory as it complies with their theory on how language develops: you see something, you think about it and then you develop language to convey these thoughts and to clarify them. So, our language is shaped by the world around us, and our thoughts are shaped by our language. So our thoughts are influenced, not just out of practicality, but empirically by our surroundings. For if we are not familiar with a concept or object or person then we are unlikely to have the language to describe it: and if we dont have the language then we are unlikely to be able to think about something properly, even if we wished to.

Overview of the Pickle Industry in India

Overview of the Pickle Industry in India Pickles chutney is the traditional specialties product of India and has gained an important position in the Indian cuisine. They are eaten along with main course and provide tempting tastes. Pickles are prepared from Fruits and Vegetables and they supplement the food with vitamins and minerals. There are many types of pickles available in India like Chilly Pickles, Green Pickles, Lemon Chutney, Mango chutney, Gherkins, Mango Pickles, Onion Prpd/Prsvd and Tomato chutney etc. Indias Export of Pickles chutney was Rs. 250.62 Crores in 2007-08. The major market for Indian Pickles chutney are Russia, U.S.A, Belgium, Netherlands and France. Introduction, history overview of the companyJashn pickles was earlier known as boom pickles. Boom pickles was incorporated on may 15th 1989 in recent years had achieved tremendous success in india. But due to immense competition the company was not able to take quick decisions did not change its strategies in the competitive amrket. Eventually the goodwill of the company diminished the board of directors resigned. A new board consisting of 4 board members from the same industry were appointed. The new board suggested a change in name which was eventually agreed by the shareholders the company law approved of it. The determination hard work put in by the employees of the company paid off jashn pickles now have manufacturing units in all the zones viz north, east, west, south. The company retained its base in mumbai. Strategies adopted in indiaThe print media the idiot box helped us in achieving the required attention like the news of our comeback in the newspaper television channels. The billboards on the best buses in mubai, posters in the local trains on the ooh media service in railways helped us set our image in the minds of the people. A new strategy which is called the pique technique where you keep on repeating the name in full speed. This irritates a normal human being but at the end of the day the name registers in his mind. Need to go globalGlobalization is necessary for the following reasons: 1: profit maximization: the main moto of a business is to achieve profits. If we enter into a wider market the chances of profit increases what great opportunity to enter the foreign market after the success of your product in india. 2: stagnant or shrinking domestic markets: the pickle industry in india has grown very rapidly in recent times. A lot of manufacturers have come into existence which has shrinked the market for pickles in india. Although covering entire india is not possible as the scope is huge we have opted to go global. 3: foreign revenue: globalization is necessary to earn foreign exchange currency for the country as it is our duty to earn for our country. This will help us to achieve economies of scale. 4: reduce dependency on single market : as mentioned above, the competitors are increasing day by day in india. So to reduce the dependency on a single market we plan to go global in search of a much bigger market less competition. WHICH COUNTRY? It is the first time for jashn pickles to go overseas. After market research in many different countries we zeroed in on the united arab emirates (uae). The united arab emirates (uae) is a situated in the southeast of the arabian peninsula in southwest asia on the persian gulf, bordering oman and saudi arabia. The seven states, termed emirates, are abu dhabi, ajman, dubai, fujairah, ras al-khaimah, sharjah and umm al-quwain. The uae, rich in oil and natural gas, has become highly prosperous after gaining foreign direct investment funding in the 1970s. The country has a relatively high human development index for the asian continent, ranking 31st globally, and had a gdp purchasing power parity of $200.5 billion in 2009 according to the imf. The population of the country is 4,621,399. The currency in uae is dirhams (1 dirham = 13 inr). We will be targeting 3 of the 7 emirates I.E. Abu dhabi,dubai sharjah as our first target audience is indians these three emirates constitute a higher percentage of indians. WHY UAE? Indians in the United Arab Emirates (UAE) constitute a large part of population of the country. Over a million Indian migrants are estimated to be living in the UAE (2000), who form over 40% of the total population of the UAE. A majority of Indians live in the three largest cities of the UAE Dubai, Abu Dhabi and Sharjah. Indian contact with the emirates that now constitute the UAE dates back several centuries, as a result of trade and commerce between the emirates and India. More recently, the UAE has experienced a tremendous increase in the population of Indians who, having migrated to the country as a result of opportunities in petroleum, construction and other industries, far outnumber the population of local Emiratis. While most Indian migrants support the manufacturing and transport industries, a sizable minority of migrants are involved in professional services and entrepreneurship. Relations between India and the UAE have traditionally been friendly, though recent incidents relating to the treatment of the Indian migrant labor force by companies in the UAE have been the source of friction between the two nations. Also UAE is the hub for exports in the gulf so it will be easier for us in the future to export in gulf countries. PRODUCTS IN UAE TRADITIONAL EXOTIC RECIPIES JASHN SPECIALITIES DIET PICKLES NON-VEG PICKLES Mango Pickled potatoes Cheese dips garnished with zatar Soya pickles Chicken pickles Lemon Pickled mushrooms Lemon marmalade Bitter guard pickles Prawn pickles Mix vegetable Pickled okra Strawberry Pickles Amla pickles Fish pickles Green chili Pickled chickpeas Lamb pickles Red chili Pickled lentils Eggplant Carrot Onions Garlic pickles AN ARTICLE ON PICKLES A report by Punjab Agricultural University (PAU) stated that during the year 2000-01, total production of pickles was 13645.16 metric tones and in 2002-03 the country earned Rs 154.16 lakh through exports. The exports could be doubled if provided efforts were made to organize the pickle industry. However, by using little care and simple technology, pickles can be prepared and preserved for a long period, the report suggested. The finer aspects of pickle making can boosting export of this delicacy from India. In order to overcome bitter taste of pickles the report pointed out that spices should not be cooked for a long time and a low concentration of vinegar should be used. Strict hygienic practice and iron utensils be never used. The scum formation in pickles occurs when mild yeast gains entry into the pickles. The problem can be overcome by adding acetic acid. Regarding cloudiness in pickles, the report said this can be seen in onion pickles or where whole fruits or vegetables are the material for pickle making. It can be checked by using small and thin textured material for pickle making especially onions. Blemishes in pickles can be seen in case of onion pickles and is due to some kind of fermentation. Such defect can be prevented by using fresh vinegar at the time of curing. Good quality oil and spices should be used for getting best flavor in pickles. LEVELS OF A PRODUCT The CORE product is NOT the tangible, physical product. Thats because the core product is the BENEFIT of the product that makes it valuable to you. So with the car example, the benefit is convenience i.e. the ease at which you can go where you like, when you want to. Another core benefit is speed since you can travel around relatively quickly. The ACTUAL product is the tangible, physical product. You can get some use out of it. Again with the car example, it is the vehicle that you test drive, buy and then collect. The AUGMENTED product is the non-physical part of the product. It usually consists of lots of added value, for which you may or may not pay a premium. So when you buy a car, part of the augmented product would be the warranty, the customer service support offered by the cars manufacture, and any after-sales service. TRANSPORTATION IT IS SAID THAT ONE OF THE MAJOR LOGISTICAL BLABBER IS THE TRANSPORTATION. IN THE CASE OF JASHN PICKLES EXPORTING TO UAE IT IS NOT THAT DIFFICULT AS THE SEA TRANSPORT IS MUCH CHEAPER QUICK. OUR CONSIGNMENT WILL LEAVE FROM THE JNPT (JAWAHARLAL NEHRU PORT TRUST) IN NAVI MUMBAI TO JABEL ALI PRT IN DUBAI WHICH IS A FREE TRADE AREA. FROM THE JABEL ALI PORT OUR CONSIGNMENT WILL GO TO THE DEALERS IN DUBAI THEN TO THE WHOLESALERS THEN TO THE RETAILERS SUPERMARKETS OR RESTAURANTS FROM THERE FINALLY TO THE CUSTOMER. THE COST OF TRANSPORTATION WILL NOT BE HUGE AS THE IMPORT DUTY IN UAE IS JUST 5% THE UAE GOVERNMENT HAVE GIVEN US CERTAIN BENEFITS AS THE TRADE RELATIONS BETWEEN THE TWO COUNTRIES IS VERY GOOD. MARKETING MIX FOR A COMPANY TO SUCCEED IN A GLOBAL MARKET THE 4 PS OF MARKETING SHOULD BE VERY CLEAR. PRODUCT PLACE PRICE PROMOTION PACKAGING A good package for pickles should have the following attributes: Aroma retention Excellent protection against light, moisture and oxygen Excellent seal integrity for containment Grease and oil resistance Acid resistance Good aesthetics and appearance Types of Packaging for Pickles Traditionally, the practice was to prepare pickles at home and store in ceramic or earthenware jars. Gradually over the years, pickles are manufactured and commercially marketed in the country, as branded products. In our country, still large quantity of pickle is sold loose. The shopkeeper displays various types of pickles in large glass jars, and weighs out desired quantity of pickle to his customers. The customer trusts the shopkeeper for the quality and not the brand name. However, gradually pickle packed in glass bottles under different brand names, appeared in the market and became popular. The trend started in Maharashtra and Gujarat. Glass bottled pickles are almost double in cost because of heavy packing and transportation costs. They looked hygienic and appealed to the brand conscious upper class. With the advent of plastics, pickles packed in HDPE (high density polyethylene) and later PET (Polyethylene terephthalate) jars were introduced. HDPE jars are usually used for packing 1Kilogram and more. They are opaque so do not provide visibility of the pickle, but are convenient, as they do not break in transit. The PET jars are transparent, with good eye appeal and safe for pickle. PC (polycarbonate) bottles are best for pickles but they are still very costly. Over the last few years, cost effective flexible pouches of co-extruded and laminated structures have replaced glass jars. The pouches could be flat pillow pouches or stand-up pouches, which have a good display value. They are light in weight and hygienic. However, in flexible pouches, the sealant layer selection is very critical, as the contact layer needs to be acid and oil resistant. Failure of seals or surface stickiness can render the pack ineffective and un-saleable. Initially, the flexible packaging of pickles commenced as a simple LDPE (low density polyethylene) pouch, which neither provided protection from oxygen nor did it give an effective heat seal, as LDPE is not compatible with oil, causing failure of pouches. Gradually multi-layered coextruded pouches and laminated pouches were introduced. The capacity of the pouches range from 200 grams to 1 kilogram. The pouches could be flat pillow type or stand-up pouches for shelf display. To sum up: For catering / institutional packs 5 or 6 kilograms HDPE or PET jars. 20 kg HDPE jarsare also available and used for the purpose For consumers 400/500 grams glass jars or PET jars For cost conscious housewives printed pillow or stand-up pouches For portion packs polystyrene or polypropylene injection moulded containers with flexible heat-sealable, peel able lids. PRICING THE PRICING OF A PRODUCT CAN BE BIFURCATED AS THE COST OF THE PRODUCT + THE DUTY + PROFIT MARGIN. KEEPING THIS INTO CONSIDERATION THE PRICE OF JASHN PICKLES ARE 500 Gms 8 dirham 250 Gms 4.25 dirham 1kg (catering pack) 15 dirham Traveler pack 50 phills Har din ek Jashn pack 11 dirham PROMOTION For people to know that your product exists in the market you have to show them that your producr exists. Ways of promoting a product is very common but a successful marketer is the one who does common things in an uncommon way. This was the thought behind our promotional strategies. Our promotional strategies include the basic promotional ways like print media, television ads in uae (channel 33) which is very famous in uae. Tie ups with knowledge city in dubai which is an education hub to make indians there feel at home by providing them pickles with their meals. The special variety in uae is zatar which is very famous in all the 7 emirates especially in abu dhabi, dubai, sharjah. We would be setting up tasting zones in hypermarkets where the customers can taste our product give them their feedbacks. During the dubai shopping festival we would be putting up a stall to encourage more customers to buy our product. We will be having the pickle pot fiesta which is an 8 hour live music funfare. Most people will think it is not feasible how will we get funds? We have an answer to that alsoà ¢Ã¢â€š ¬Ã‚ ¦. We will be inviting all the companies to buy a stall in our pot fiesta srk who is the bramd ambassador of jashn pickles performing at the show the money generated will go in the breast cancer relief fund. Thus our pickle will be advertised social responsibility to an extent might also be fulfilled. We have also tied up with a microsite called language of flavors which will be putting up billboards which will have different ways of spelling jashn pickles. This will be a huge hit as it is something which no one has evedr done before. Future plansWe are planning to set up manufacturing unit in jabel ali as its a free trade area. We will also be concentrating on the remaining 4 emirates from there on to the other gulf countries. As per the competition, we have major competition with eicher ltd, pravin bedekar. Our next pitstop after gulf countries will be japan italy as the pickle industry there is not competitive the market is huge. Our aim of this discussion or argument is not victory over other competitors but it is just progress. Jashn pickles Global marketing strategy Name : hasan al mutawa Id : 200810728