Rhetorical analysis of an argument Essay Example | Topics and Well Written Essays - 750 words

Rhetorical analysis of an argument - Essay Example Blake is a Londoner himself and this basic knowledge of his origin establishes the chief nature of logos linked to the ethos so that both may be set in equilibrium with the pathos as readers yield to spontaneous involvement of feeling and making sense of the narrative based on a similar experience. As Blake opens his poem â€Å"London† with â€Å"I wander thro’ each charter’d street; Near where the charter'd Thames does flow†, he means to reflect the state of misery which the city of London was confronted with in the 18th century. Blake lived in the time when tumultuous political affairs of the unscrupulous English authorities prevailed in the period coinciding the French Revolution and under such settings, the structure of law possessed rigidity which resulted to oppression and other unpleasant forms of injustice. Blake gives illustration to this by the repetition of the modifier term â€Å"charter’d† which seems to have gone overboard as th e ruling designates even the river Thames to unnecessary restrictions. Through his literary endeavor in â€Å"London†, Blake laments about the appalling conditions of the capital city which are depicted by the disconcerting sights as viewed from the atmosphere and external appearances of the general public. In his wandering, the speaker in â€Å"London† takes into account how largely keen his physical encounter is of the ailing situation that he becomes drawn to concretize with â€Å"In every cry of every Man; In every Infant's cry of fear; In every voice, in every ban†. These lamentations exhibit the worst extent of London’s depressed scenario which, according to the historical context the poet is looking at, is brought about by the wrongful or inhumane administration of law or political regulations at the time. Blake makes no mention of authorities or governmental body responsible for the complaints delivered in the poem, nevertheless, he implicitly dem onstrates the presence of unseen yet brutish socio-political force behind what may well be imagined as harsh occurrences causing people of 18th century London to suffer. This is widely evident in the third and fourth lines of the first stanza indicating â€Å"marks† which assumes both literal and symbolic meanings. The wandering speaker does not only pass along the streets as an ordinary traveller but as a critical observer who could not help empathizing for every picture he catches sight of particularly when he manages to perceive the outer countenance and feel the â€Å"marks of weakness† and the â€Å"marks of woe.† Though the poet observed London merely as he could in his capacity and limits of time, the scope of his piece spans into the society of the present where its essence proves relevant to some point. â€Å"London† may be considered as a classical work, however, since there are certain political aspects that remain true in application and value in today’s political system, the poem is able to convey relevance in manifesting how the government relates to people and addresses their needs. State corruption still occurs thereby impoverishing communities whose people are heavily or unreasonably taxed yet do not obtain proper returns in exchange of completed duties or who continue to receive minimum wages despite

Initial Assessment Essay Example for Free

Initial Assessment Essay The reasoning for using Initial Assessment in my curriculum area is because the majority of students have not completed a formal education or if having done so hold little or no qualifications. The majority of the courses start at entry level therefore no qualifications’ are require, but to offer students progression on to higher levels they need to be holding or be able to achieve a level 1 in communication and application of number. This is the minimum requirement to complete an apprenticeship programme and the vast majority wish to follow the vocational route to being a ‘qualified tradesman’. Procedures Before the day of enrolment students are fore warned at the interview stage what the awarding bodies’ requirement is to do a particular course. In the case of Construction Awards Alliance they have their own assessment criteria to try a match the suitability of the student to a particular trade. However because we deliver from entry to level 2 with three bodies to keep to the assessment process standard the college format is used( booklet produced by the learning centre, attached). Hillier. J (2005 p62) states â€Å"Great care must be used with such assessment activities. Many potential learners will feel highly by being threatened by being asked to undertake a diagnostic assessment. † In my opinion as long as students are made aware that this is not a formal test the majority do not mind taking the test, provided that the reasoning behind it is explained correctly. As a tutor it is important I remember the purpose of the test as Lambert. D and Lines. D (2000 p20) state â€Å"formative assessment is undertaken so that positive achievements of a pupil can be recognised and the appropriate next step planned†. Once all the information is collated this is entered into the course/ student profile booklet, this enables me or any other tutors to look at a particular student or group qualifications and progress as they are recorded for each achievement. Personally I think that the process works well when we complete the diagnostics on line as students can not see how others are doing. Most students feel more comfortable using this method as they do not feel as much pressure as they can wear head phones if required. The whole purpose works well because as a tutor working on entry level and to a certain degree on level 1, communication and application of number can be imbedded into the practical aspects of the course. The major weakness that I feel of the assessment process is that they are not curriculum specific; aspects of application of number are not relevant to the vocational subject. As I have experienced my self and some mature students the terminology of key words has changed until we have had them explained. When using the paper versions students that struggle to read or write often do not complete enough of the booklet, for the tutor to find the true level the students capable / working at. An important aspect that is often missed is the fact that to help students there is a requirement to have extra support in place if require for individuals. If there is no support is there a need for assessment? Yes but ensure all the support is provided and available as required in a timely manner.

Attempts to Connect in Joyce Carol Oates Shopping Essay -- Joyce Caro

Attempts to Connect in Shopping Although Shopping, written by Joyce Carol Oates, is fiction, the story portrays a relationship that represents many parents and children have in real life.   The child is growing up and wants to spread her wings.   However, the parent usually does not want to let go.   Arguments and the awkward silences are frequent. The seemingly useless attempts to connect with the son or daughter are also frequent.   Yet, what the child does not realize is that no matter how old she may get, she is still the parent s child.   The mother is not going to forget how precious her little baby is, yet that is what the mother does in this story.   Oates uses references to pregnancy to portray the relationship between mother and daughter.   Mrs. Dietrich remembers what it was like to have her little baby.   Through shopping, she tries to relate to her teenage daughter in the same cherished way.      Ã‚  Ã‚   The story is quickly introduced with the line,   An old ritual.   Saturdaymorning shopping  Ã‚   (833).   The story takes place when Nola, 17, visits home during spring break to see friends and to shop with her mother, Mrs. Dietrich, 47.  Ã‚   Though 40 years separate the two, Mrs. Dietrich strives to connect with her daughter through this shopping trip.  Ã‚  Ã‚   Nola does not complain because to her, shopping is   like coming home  Ã‚   (835).   However, a connection does not happen because of a lack of communication.   During the trip, Mrs. Dietrich tries to bring up a topic to talk about but when she tries, she stops and says,   They ve been through that before .  Ã‚   This happens several times during the story.   For example, when Mrs. Dietrich is tempted to ask what Nola is thinking she stops and has to resist the temptation to do so.   Mrs. ... ...versation.   Instead, she did not say anything because   she knows not to argue  Ã‚   (836). Another opportunity is when Nola lets her mother know about her intention to go to Paris for a semester.   Instead of asking why Nola wants to go or what she plans on doing there, Mrs. Dietrich seems to dismiss the subject.   Mrs. Dietrich would rather talk about it some other time   (840).  Ã‚   Again, an opportunity to relieve the tension is lost.      Ã‚  Ã‚   The story shows a relationship between a mother and a daughter through the event of shopping.   Mrs. Dietrich, a middle aged mother, longs to have that intimate relationship with her daughter, just as she did when she was pregnant.   Nola, a young teenager wanting to spread her wings, just wants her mother to let her go.   This time of their relationship is awkward for both of them but is typical for many parents and children.

Book Of Job: Suffering Essay -- essays research papers

Book of Job: Suffering The book of Job 1:3, in The New Oxford Annonated Bible, states "Job was the greatest man among all in the East." He was a faithful servant of God, he owned thousands of animals, and had many servants and friends. Job had a very large family with seven sons and three daughters. Why was Job chosen to suffer and receive punishment at the hands of the Lord one may ask? The major themes in the book describe the ways Job deals with suffering and despair the Lord handed him. How one deals with despair and suffering is what makes a person who he or she is. The Lord is not a stranger to suffering. Psalms 69:33-36, states â€Å"The Lord hears the needy and does not despise his captive people. Let heaven and earth praise him. The seas and all that move in them. For God will save Zion and rebuild the cities of Judah. Then people will settle there and possess it; the children of his servants will inherit it; and those who love his name will dwell there.† God does not intentionally inflict despair and heartache on his believers for no reason at all. I think the despair we experience, and how we deal with it, is a test to show our true selves. The Lord does not make us suffer because of what we have done. Through suffering, we become better people and grow as an individual. You find your identity through terrible experiences. I have dealt with serious heartache and do believe that I have grown from it...

THE CORE

The same pole always ended up pointing north. All magnets have a north and a south pole, no matter what shape they might have been bent into, or even if you break it apart into pieces. The magnetic field is the strongest at these poles. As magnets are brought near one another, they exert a force on each other. The force can be either attractive or repulsive and can be felt even when the magnets don't touch (force at a distance). This leads us to the Law of Magnetism which says â€Å"Like poles repel and unlike poles attract†. This is like the force between electric charges, but not exactly the same.Electrical charges and magnetic poles are different Many people wrongly assume that magnets can stick to any metal. In fact only a few elements on the periodic table actually have any magnetic properties strong enough to be worth mentioning. These elements are known as a group as ferromagnetic elements. The name comes from the Latin name for iron, ferrule. The ferromagnetic elements are: 1. Iron 2. Cobalt 3. Nickel 4. Gadolinium As time passed, more and more people tried to explain magnetism. William Gilbert, wrote a book called De Magnet on the subject.He was able to spores some old superstitions about magnets, while at the same time presenting his own scientific ideas. He even proposed the idea of an â€Å"orb of virtue† surrounding every magnet, basically he was describing a magnetic field. The Effects of MME An electromagnetic pulse (MME), also sometimes called a transient electromagnetic disturbance, is a short burst of electromagnetic energy. At a higher level an MME can induce a spark, for example when fuelling a gasoline- engine vehicle. Such sparks have been known to cause fuel-air explosions and precautions must be taken to prevent them.A large MME can induce high rents and voltages in the victim, damaging electrical equipment or disrupting its function. A very large MME event such as a lightning strike is also capable of damaging objects such as trees, buildings and aircraft directly, either through heating effects or the disruptive effects of the very large magnetic field generated by the current. An indirect effect can be electrical fires caused by heating. These damaging effects have led to the introduction of MME weapons. Most engineered structures and systems require some form of protection against lightning to be designed in.The Animals that Navigate sing Magnetism Abominations is the phenomenon of magnetic fields produced by living organisms; it is a subset of blameworthiness's. In contrast, organisms' use of magnetism in navigation is misconception and the study of the magnetic fields' effects on organisms is negotiability. Researchers believe some migratory birds can sense the magnetic field through their upper beak because there is a magnetite receptor there, which is made up of iron-based magnetic crystals. This senses the strength of the magnetic field, which is strongest at the poles, and it measures the an gle of the field compared to the round.The beak is similar to a compass. According to the experiment done by Max Plank Institute in Germany, they found that when they re-magnetized the iron particles in the beaks of migratory birds like robins and red warblers, it suggested that the beaks do act as a type of compass or navigational device. It partially allowed the birds to decide in what direction to go in. Re- magnification is similar to when you rub a magnet with a piece of metal allowing for the metal to become magnetized, by doing this you can change the direction of magnetism by rubbing it in the other direction.The research shows that migratory birds may have sensory systems linked to their beaks that use iron to detect the Earth's magnetic field. How are the Aurora Borealis and Australia formed? The aurora Borealis (northern lights) form when charged particles emitted from the sun during a solar flare penetrate the earth's magnetic shield and collide with atoms and molecules in our atmosphere. These collisions result in countless little bursts of light, called photons, which make up the aurora. Collisions with oxygen produce red and green auroras, while nitrogen produces the pink and purple colors.This reaction encircles the polar regions of the earth and occurs at an altitude of 40-400 miles (65-650 km) in a zone called the ‘Aurorally Oval The aurora Borealis most commonly occur between 600-750 latitude, but during great geomagnetic storms the aurorally oval expands equatorial and can reach 300 latitude or further. In the northern hemisphere they are called the aurora Borealis (northern lights) and in the southern hemisphere aurora Australia (southern lights). How Magnetism is created by moving charges? When an electrical charge is moving or an electric current passes through a ire, a circular magnetic field is created.Magnetism is seen whenever electrically charged particles are in motion for example, from movement of electrons in an electric cu rrent, or in certain cases from the orbital motion of electrons around an atom's nucleus. They also arise from â€Å"intrinsic† magnetic dipoles arising from quantum-mechanical spin. The same situations that create magnetic fields, charge moving in a current or in an atom, and intrinsic magnetic dipoles, are also the situations in which a magnetic field has an effect, creating a force. QUESTIONS/EXPLANATIONS What was the cause of death of 32 civilians within the 10 mile block radius in the film?The reason why 32 people died in that movie is because when the core of the Earth stopped moving, the NEFF or Electro Magnetic Field of the Earth deteriorated causing massive problems on people with pacemakers. Pacemaker is a device that helps control the heart of people that have abnormal heart beats. Why did the wrist watch stopped ticking? Because of the MME, a pulse of electromagnetic energy, this induces a very high current thousands of volts in parts of the watch, and since many electrical items, such as microchips, are very sensitive to high voltages, it causes them to break.Explain the Erratic Behavior of the Pigeons in the Film Because the Pigeons are affected by the change of the Earth's Magnetic Why did the Borealis appear in Washington DC? When super charged particles enter the earth's atmosphere from the solar wind they tend to be channeled toward the poles by magnetic forces causing them to spiral around the magnetic field lines of the earth. They are energetic enough to unionize air molecules, so a considerable number of atoms and molecules are elevated to excited states.When they make the transition back to their ground states they emit light characteristic of the atoms and molecules. Red and green light emitted from oxygen atoms is a constituent of the light seen at the poles. Atmospheric nitrogen also plays a role. How is the Earth's Magnetic Field created according to the film? The magnetic field is generated by the rotation Of the dense, iron, liquid outer core and that this field extends about 126,000 meters (proxy. 78 miles) out into space.As the outer core fluid is driven by convection currents, a dynamo effect of circulating electric current is produced inside Earth. The Space Shuttle in the film was 12 miles off course. Explain what happened. The Space Shuttle, returning from space, suddenly turns up far off course and headed for impact in Los Angels due to a momentary glitch in its navigation, positioning systems (GAPS on overdrive), and a faulty ground transponder which resulted in the shuttle being off-course by 12 miles.Enumerate the effects of losing the earth's Magnetic Field according to the film. People with pacemakers, all within a 10-block radius, will be dead. The Golden Gate Bridge collapses, sending hundreds of people plunging to their deaths. Flocks of pigeons lose their ability to navigate, flying into panicked crowds, slamming into windshields and causing drivers to lose control of their cars. And an electrical superstore. Give the scientific explanation how the terra shuttle was found under the ocean at the end of the film.Keyes and Child's realize they can use the unobtainable shell to convert the heat and pressure from the waveforms to power the Virgil, and they are able to escape the core. They break through the crust underwater, leaving them on the ocean floor without power and communications. They believe themselves lost but use the remaining power o activate a weak sonar beacon. The beacon attracts a nearby whale pod, and Finch is able to trace their whale songs to locate the Virgil.

Free Essays on American Economics

Most of the problems of the United states are related to the economy. One of the major issues facing the country today is social security. The United States was one of the last major industrialized nations to establish a social security system. In 1911, Wisconsin passed the first state workers compensation law to be held constitutional. At that time, most Americans believed the government should not have to care for the aged, disabled or needy. But such attitudes changed during the Great Depression in the 1930's. In 1935, Congress passed the Social Security Act. This law became the basis of the U.S. social insurance system. It provided cash benefits to only retired workers in commerce or industry. In 1939, Congress amended the act to benefit and dependent children of retired workers and widows and children of deceased workers . In 1950, the act began to cover many farm and domestic workers, non professional self employed workers, and many state and municipal employees. Coverage became nearly universal in 1956, when lawyers and other professional workers came under the system. Social security is a government program that helps workers and retired workers and their families achieve a degree of economic security. Social security also called social insurance (Robertson p. 33), provides cash payments to help replace income lost as a result of retirement, unemployment, disability, or death. The program also helps pay the cost of medical care for people age 65 or older and for some disabled workers. About one-sixth of the people in the United States receive social security benefits. People become eligible to receive benefits by working in a certain period in a job covered by social security. Employers and workers finance the program through payroll taxes. Participation in the social security system is required for about 95 percent of all U.S. workers. Social security d... Free Essays on American Economics Free Essays on American Economics Most of the problems of the United states are related to the economy. One of the major issues facing the country today is social security. The United States was one of the last major industrialized nations to establish a social security system. In 1911, Wisconsin passed the first state workers compensation law to be held constitutional. At that time, most Americans believed the government should not have to care for the aged, disabled or needy. But such attitudes changed during the Great Depression in the 1930's. In 1935, Congress passed the Social Security Act. This law became the basis of the U.S. social insurance system. It provided cash benefits to only retired workers in commerce or industry. In 1939, Congress amended the act to benefit and dependent children of retired workers and widows and children of deceased workers . In 1950, the act began to cover many farm and domestic workers, non professional self employed workers, and many state and municipal employees. Coverage became nearly universal in 1956, when lawyers and other professional workers came under the system. Social security is a government program that helps workers and retired workers and their families achieve a degree of economic security. Social security also called social insurance (Robertson p. 33), provides cash payments to help replace income lost as a result of retirement, unemployment, disability, or death. The program also helps pay the cost of medical care for people age 65 or older and for some disabled workers. About one-sixth of the people in the United States receive social security benefits. People become eligible to receive benefits by working in a certain period in a job covered by social security. Employers and workers finance the program through payroll taxes. Participation in the social security system is required for about 95 percent of all U.S. workers. Social security d...

Useful Guide To a Composition Essay Writing

Useful Guide To a Composition Essay Writing Before explaining how to write a composition, it is worth to be aware of its simple difference from an essay. The idea of the latter is concentrated on a particular thing or character, while composition’s themes go far beyond the frames that define the essay and even could have an abstract subject. Nevertheless, there are also some recommendations on how to write a well-structured and easy-read composition. The process of writing an essay can be represented as a chain or a sequence of individual elements, stages, and operations. The student may divide the whole process for a few phases – preparation, composing and structuring, finishing. That’s what this composition essay writing guide is all about. Preparation Defining the format of the composition is essential at the very beginning. The most popular forms include: ‘For and against’ is a composition essay, in which the main part represents an equal number of â€Å"against† and â€Å"for† arguments supported by the evidence or examples. A parity of ideas on both sides is vital for creating a balanced position, and the student’s opinion is expressed only in the results part. ‘Personal Opinion’ is a type of composition essay where the author expresses his/her position on a given topic, and the central part contains the justification of such an opinion and examples. ‘Problems and Solutions’. In this type of composition essay the author describes the vision of a particular problem, how to solve it, and its consequences. After the format is defined, there go the brainstorm and selection processes. Brainstorming is everything that comes to mind on the subject is recorded. At this stage, it is crucial to develop the mindset and generate a sufficient number of ideas. Some ideas are selected from the previous notes made by the method of annotation. The focus is set on those ideas that are directly related to the topic. For example, in case of â€Å"for and against,† the concepts could be conveniently written in two columns, where the student simultaneously records the evidence (or arguments) and keeps the ideas â€Å"for† equal to the number of â€Å"against.† Annotating, especially during reading, is a strategic intellectual skill, rather than an uncomplicated mechanical presentation of the author’s thought or position. While doing the annotating, the student selects the relevant material and develops his/her understanding of the theoretical views and empirical data, in other words facts of the kind that either confirm or refute the idea. When reading texts, the student makes notes and compares one narrative piece to another, remarks the points that will be useful in subsequent work or represent some exciting and meaningful data from theoretical or empirical approaches. Composing and Structuring Before starting to write the essay, it is worth to write some outline of the draft structure and then â€Å"switch† to the writing of the first draft that might be further revised by the student or professor initiative. Outline is the creation of a plan for a future essay: the student selects ideas that will be used in the introduction, the primary part, and the results. There are about three paragraphs in the primary section, where each theory or idea is considered in the first or second sentence, and the rest of the sentences are devoted to evidence or arguments. A rough draft is writing an essay according to the plan, not forgetting about advanced grammatical constructions, sophisticated vocabulary, formal style, and word-links. Finishing Verification and final version comes when student carefully scrutinizes the written essay regarding the presence of errors and makes the corrections; he/she verifies whether all thoughts are logically linked to each other and form the necessary reader response. The Key to Write Composition Essay Writing the composition essay takes place in a short time frame, so students often choose to skip one of the stages to win time. For example, they start writing right away, hoping that the relevant ideas will appear themselves in the process of writing, or do not check the essay for errors. Naturally, illogical and inconsistent text with a large number of elementary level errors cannot get a high grade of the examiner. Nevertheless, keeping an eye on time is just as necessary in order not to leave the argument unfinished. Hence, the key to writing the right composition essay includes: the clear understanding of the requirements of the examination task; the observance of the structure of the composition and the passage of all stages of its writing; explicit time management. Choose an Interesting Topic and the Questions When choosing a topic, the student first must make sure that he/she has correctly shaped and understood it. Since the matter can be interpreted differently, there are several approaches to its coverage. Therefore, the student needs to choose one version of an interpretation or strategy to be able to substantiate his/her vision of the problem. The content of the topic can cover a wide range of issues and require the involvement of a large volume of literature. In this case, the student has the opportunity to formulate a hypothesis according to which only some aspects of this problematic issue will be illustrated in the composition (namely, it’s primary part). A student gets rid of unnecessary difficulties if he/she does not go beyond the specified range of issues. The choice and the vision of the student should be argued with appropriate evidence. Next, it is necessary to make a plan and structure based on the decision of the student about the hypothesis of work. When writing the composition, the student must remember: the number of opinions is the same as the number of people. Therefore, the author should be as objective as possible, keeping his/her position well-supported by arguments and illustrated by examples. Only then the thesis statement will avoid criticism. Besides, it might be difficult to find an illustration of literature for the separate topics; therefore, some examples from real life will be more fitting. Here are some composition essay questions and examples of illustrations: In what epoch from the past you would like to live? (Example: romantic melodrama ‘Midnight in Paris’ directed by Woody Allen, the main character is Gil Pender). Is the value of a photo has faded away with the advent of digital cameras that have allowed to make an unlimited number of photos? Should tobacco products be forbidden to sell worldwide? (Example: Bhutan became the first country to ban tobacco in 2010. â€Å"Tactical arguments†: the economies of most countries are receiving substantial excise taxes; a vast number of people smoke; thousands of farmers and industrial workers hired by tobacco companies will lose their jobs in the event of a ban. The arguments â€Å"against†: tobacco accelerates aging, primarily the skin of hands and face; it promotes faster appearance of wrinkles and jaundice; the owners of monopoly companies earn crazy money from the sale of tobacco; the smokers provoke the most of fire cases in the United States; about a thousand citizens die annually as a result of fires from the cigarette butts; tobacco causes the cancer of the lungs, mouth, throat, and the increase in blood pressure which ultimately leads to diabetes, heart attack, or infarction). Is there a friendship between a boy and a girl? What is the effect of gadgets on your learning during the lesson? (Example: Microsoft’s founder and owner Bill Gates forbade their children from using phones until they reached the age of fourteen). Do people who have committed brutal crimes deserve the death penalty? (Example: One of the most famous serial killers of the Soviet Union, Andrei Chikatilo, was executed in 1994. The sentence was read to him for almost an entire day; he was found guilty of more than sixty-five murders in which most of the victims are children. However, before he was arrested, two innocent people were executed as suspects sentenced for the crime that not they but Chikatilo committed). Is it necessary to adhere Grammar rules in spelling and punctuation in an Internet message or SMS? (Example: Read who is referred as â€Å"Grammar Nazi†). Classic Structuring and Logics There is also some logic to adhere to get perfect results: Statement (clear position). The thesis is the student’s direct answer to the topic question (if not, he/she must formulate the question by himself/herself). When formatting the thesis, it is worth to use the keywords given in the topic. Proof (convincing explanation in the arguments). The student gives at least two compelling indications that defend the thesis. Remember: the examples should correspond to the number of arguments. Explanation (illustration of evidence in the examples). The student provides information from a reliable source in the illustration. Each instance proves a separate argument. It is worth to remember that in the example the student must clearly explain how it illustrates the argument and, hence, the thesis. What Makes Examples Essential? Examples in work are needed to illustrate the thoughts, to show that the reasoning is justified, that something similar has already been said about the matter (for example, about a work of art) or it has already been happening with someone in real life. In the examples, the student has the opportunity to explain in more detail what is meant by the arguments and, finally, the thesis. A good argument is always based on an example. Illustrative examples give weight to the arguments, make them â€Å"stronger,† and protect against criticism of opponents. There must be at least two types of examples in the product: An example of fiction or other arts (cinematic, fine art, theatrical, and musical). An example is a historical fact or a case of socio-political or personal life. Examples, like arguments, must be convincing; the facts presented in them interesting, objective, fully illuminated, authentic, and unambiguous. Some Tips for Picking the Ideal Examples for Composition Essay Writing With the insertion of arguments into the text, the examples should acquire a specific linguistic design. Therefore, first of all, the student has to indicate that now there will follow an example/ sample/illustration of the problem that he/she have been talking about in the argument. An example is always a fact taken from a reliable source. Frequently, when the composition essay is related to the art subjects, the examples are particularly necessary for visualizing the thought. Therefore, it is important to note all the data about this composition and not to make mistakes. Next is the scheme how to pick and substantiate the illustrative examples in composition: The motivation of example (1 sentence, might be included in the previous one). This element of the example is the most important. It depends on how many points the student insert in his/her work. To motivate the example means to explain how it illustrates an argument. It can be done in the first introductory sentence or the next paragraphs. Explanation of the image / problems (3-4 sentences). In the following sentences, it is worth to reveal an artistic image that illustrates the argument. The student explains in detail how the hero chosen by him/her represents a model of the problem raised in the argument. There is no need to tell the full story of the book. Citation (1 sentence). If there is no such element in the example, no points will be removed. But still, if the student remembers the relevant (!) quote from the analyzed work, it is worth it to indicate it. Mini-conclusion (1 sentence). Successful completion of the example is a sentence in which the student will once again return to the illustrated argument and summarize the issue. It does not interfere with the logical transition to the next paragraph of the composition. For instance: Topic: Every society has its music, painting, and literature. The different types of art exist since the very human creation. It is characterized by a rich history. Besides, what is the most important art for the society and the individual? Thesis: I am fully convinced that art is an important factor in the positive development of both an individual and a society as a whole. Bonus Information from Our Expert Writers: How to train yourself in writing the composition? To remember the structure of the composition well, it is necessary to practice the writing of its parts. It is worth considering the plan/outline before writing any composition essay. The student should not be afraid of this word: it does not look like the typical plan for a summary. It will turn into a short composition with approximately seven sentences that thoroughly cover the author’s position. Such mini-composition essays are recommended to write daily (trying to fit in five minutes) to refine the logic of the statement. Composition essay example: minimal guidance Mini-text with Displayed Problem. Quite often people can hear the idea that it is worth talking â€Å"in his/her language† with a rough and unskilled person because he/she does not understand the other approach. At the same time, many believe that when we start â€Å"playing† with such people in relationships by their rules, we will not be different from them anymore. Questions for The Theme. How to deal with disobedience and dishonesty of another person? Requirements for Writing. Formulate the thesis, present two or three convincing arguments that will confirm the opinion. Illustrate the thoughts with references to examples of fiction or other types of art (indicate the author and the title of the work; note the problem raised by the artist and the artistic image through which problem is solved; quote from the literary piece), historical facts or occasions. Do not retell the content of the artwork and do not give a full description of the images. Formulate the conclusions. We do hope that these composition essay writing tips are of use to you!

PESTEL analysis of Quick Service Restaurant and identify the key economic and social factors within that environment. The WritePass Journal

PESTEL analysis of Quick Service Restaurant and identify the key economic and social factors within that environment. PESTEL analysis of Quick Service Restaurant and identify the key economic and social factors within that environment. IntroductionSOCIAL FACTORS   REFERENCESRelated v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Introduction Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} PART A: Undertake an analysis of the environment in which your organization (or one with which you are familiar) is operating and identify the key economic and social factors within that environment. Explain how these are likely to impact on the business strategy and operations of the organization. There is no organization that exists in isolation without an environmental interaction[AM1]  . Strategy planning in any organization will enhance competitive advantage in which the external environment needs to be well understood. To do this, there are different factors that affect business strategy and operations of an organization, though it depends on the organization and the environment they are. Since organizations are operating in a very dynamic environment, they will need to address issues relating to competitive strategy in order for them to gain competitive advantage and to maximize profit. According to Worthington et al (2004[AM2]  ,) the external environment comprises of spatially diverse influences, economic, political, legal, and social, technological which affects business activity in different ways and impact on all aspects of the transformation process of the law. Worthington et al (2004) also stated that the environment of a business organization is the totality of forces, factors, or institutions which are potentially relevant in carrying out of company’s operations; hence relationship between a business organization and its surroundings is very symbolic in nature. That is, it is two way relationships – environment interacts with organisation and vice versa. Environment analysis is an evaluation of the possible effects of an external forces and conditions on an organisation’s survival and growth strategies[AM3]  .   PESTEL (Political, Economic, Socio-Cultural, Technological, Environmental and Legal factors) is one of the major techniques for identifying factors which impact on business organisation; some of which span more than one element – example, a mix of economic and environment though, external forces require an organisation’s response as well. Mr Biggs is one of the Quick Service Restaurant and a subsidiary of United African Company (UAC) Nigeria Plc; a very successful quick service restaurant business in sub region Africa, established in August 1986, provides the largest fast food restaurants retailers in West African countries that has 180 branches in Nigeria and have spread over to Accra, Ghana with many branches in 2003.   In scanning the environment in which Mr Biggs operate, the economic and social factors will be closely looked at. Boddy (2008) highlighted economic factors as having serious effect on the business organisation, some of the key factors being interest rate, inflation, recession, corporation tax, VAT, GDP.   Ã¢â‚¬Å"Inflation is the persistent increase in the general prices of goods and services† Wyplosz and Burda, (1997). BOGOF(Buy-one-Get-One-Free) which is one of the strategies used by Mr Biggs, can be affected by inflation. Inflation aid in increasing suppliers costs, which inversely push up the prices of Mr Biggs products hence. This trend will in turn affect the general operations of Mr Biggs in sales, in that sales will drop due to the increase in prices.     Also, interest rate which is the rate at which company pays on their loans, affects the business. Generally, the higher the interest rate, the lower the company borrows.This will affect the operations and strategy of Mr Biggs in that the cash flow needed to augment the day-to-day activities like paying wages, restocking etc, will be affected to a large extent. The company strategy will also  Ã‚   change to securing a low cost supplier, which normally implies compromising the quality of products supplied. High unemployment rate can have adverse effects on Mr Biggs sales for it will affect the purchasing power of the buyers and thereby reduce the effective demands for their products.   Mr Biggs strategy will be forced to switch to strategies that will encourage repeated purchases from existing customers. This will mean management absorbing the cost of most operations; hence this will have a multiplier effect of reducing profit. These economic factors are largely outside the control of the company, but their outcome on performances and the marketing mix can be profound. SOCIAL FACTORS   These includes population changes, aging population, differences in national culture and health issues. People are more conscious of health; their consumption attitude is changing drastically for they have freewill to choose. Mr Biggs, being a socially responsible member of the community in Africa; they support schools – both secondary and tertiary institutions in their social programs. Everyday of the year, Mr Biggs always make something exciting happening because of their creating relationships. By supporting young people in schools, it create more social intimacy between Mr Biggs and the students for younger people tends to visit the restaurants more than the aged ones because they have higher consumption power than the older ones. It is on record that Mr Biggs gives out bursary to poor students from Primary, Secondary, Polytechnic and University levels. It[AM4]   is noted, that younger people have power and more access to online shopping than the older ones. The types of food demand by the consumers are constantly changing because they are more aware of health issues. Mr Biggs believes in creating relationships, they usually do something to improve the lives of their immediate communities every week or every other day even if it is just a ‘smile that we put on somebody’s face’; this start from their security officers to the top managers. The Core purpose and values define how Mr Biggs do its business, how they value and treat their customers. Their responsibilities are well defined and perfected to meet the needs of communities where their business operates and strengthened the relationship between them and the environment in which their business strategy continues to deliver strong results. Their philosophy of â€Å"have a bigg experience† expresses these wide-ranging responsibilities. They recognise their impact on society and are trying to sustain the benefit they bring to society. Whatever they do, the principle of treating ‘customers as a king’ is highly imbibed in Mr Biggs for they put their customers at the heart of everything they do. Conclusively, Armstrong, (2008[AM5]  ) opined â€Å"companies need to be good to customers to gain sustainability which means environmental and community stewardship. It also needs permission from government to operate within the confines and the organisation would get a good status†. Beyond reasonable doubt, Mr Biggs satisfy the opinion of Armstrong school of thought as it has recorded tremendous growth and remarkable success through its total commitment to the satisfaction of its teeming customers. This is helping this organisation in no small way as it is becoming the main issue in Nigeria and Sub-Sahara Africa in Quick Service Restaurant Business. Mr Biggs has been enjoining good patronage in its environment and they have been giving back to the society that shot them to limelight in form of their welfare package. By this, it will strengthen and sustain the relationship between Mr Biggs and its environment. Part B: Explain how the business strategy and operations might change in order to respond effectively to the factors that you have outlined in Part A. Drucker, (1999[AM6]  ) defines strategy as â€Å"†¦purpose is to enable an organisation to achieve its desired results in an unpredictable environment. For strategy allows an organisation to be purposefully opportunistic.† Business strategy encourages great success and develops to monitor the progress of an organisation by taking into consideration the customer’s interest as well as shareholders and employees. In the view of Burnes, (2009[AM7]  ) â€Å"Strategy is an act of maintaining the position of sustainable competitive advantage in the environment where business organisation operates.† Strategic approach to be deployed by organisation is based on the managerial choice within their limit in terms of national, organisational and environmental factors. An organisation that is profit oriented can only achieved their aims when they motivate and stimulate their employees. This will help them to perform more effectively and efficiently towards achieving p rofitability and organisational goals and objectives. Most organisations are trying to improve and review strategy frequently as there is a rising need if organisation would want to gain competitive advantage. In Nigeria, the environment is very unstable and in year 2003; Mr Biggs embark on franchising in order to respond effectively to the volatile environment where it is to enhance its stipulated goals. Besides they continually updated their strategy to compete with their competitors and based on their quality stuff, it makes it more outstanding among their competitors like Tantalizer Restaurant and The Chicken Restaurant. Strategy could be initiated to enhance business breakthrough in a very volatile business competitive environment. In this regard, Mr Biggs involves modern machines by the dictates of technological evolution to meet challenges that may come up as a result of change in customers taste. It is very important for a company to have an idea of its competitors’ strengths and weaknesses together with their characteristics. This will help them in planning and updating their strategies – for instance, making their products a unique one such as differentiation in pricing and products design. Most organisations used to compare their prices with their competitors, having comparism site like â€Å"Go Compare† make it easier for customers to make their choice. Where organisations expand externally, vertical integration needs to be encouraged. Mr Biggs is planning for expansion to two different countries in 2011 including UK as per on-going discussion with UK firms (Businessday, Dec.14 2010). Rodger and Mac Culloch, (2001) opined that â€Å"firms develop through internal growth and in appropriate circumstances.† This is true because organisation is in total control of all units of production and they can do substantially without borrowing with the supp ort and cooperation of all departments. This will bring a sustainable help during unexpected high interest rates. This will increase and controls the business profit margins, reduce cost of transportation and improve the supply channel and also creates barriers to competitors. Mr Biggs, being the biggest fast food business in Nigeria and Sub-Sahara Africa embarking on rebranding process aimed at delivery as much they spend on increased value to its customers (Businessday, 2010). Mr Biggs was voted as the most trusted fast food brand in year 2010 in Nigeria due to their excellent strategies and performances.   Strategy Reassessment – Mullins (2003) is of the view that â€Å"in today’s fast-changing world, strategy reassessment may happen much more quickly, as competitive and technological developments cause firms to quickly change their entire strategies and business models.† This is based on periodic assessment either quarterly or annually whereby companies evaluate their performances in line with the external environment. Mr Biggs used to reassess their performances in intervals, for instance, they are trying as much as possible to involve new marketing strategy that is in tune with the dynamic nature of business globally. Additionally, Porter (1980) in Boddy, (2008) identified three types of generic strategies among which Mr Biggs adopted by focusing on corporate customers, families, adults and children by fully involve in schools social functions and every children from kindergarten to higher institutions, for example Universities. Little kids identify their big ‘B’ logo and forces their parents to the restaurant all the time. Apart from this, they utilises differentiation strategy by standardize their products and make it of higher quality than their competitors. Though some customers are not bothering about how much they spend on quality, but all they really concern about is to get quality products. Mr Biggs always produce quality foods that meet International Standard Organisation requirement for human consumption – that are hygienic and nourishing to promote good and healthy living.   In conclusion, business strategy, operations plus activities in Mr Biggs are being affected by austerity measure, government budget review – that affect the purchasing power of consumers; population change, different national culture, government budget review, change in consumers’ taste, modernisation (technological evolution). These require the business to change their strategies in order to take advantage of the opportunity and respond to the challenges within the business environment. An articulated and integrated strategy must be in continuous use and part of it be preserved as this will go a long way in providing organisation with the treasure of strategy and reserved techniques that germane to the enhancement of the organisational goals and the environment, (Emphasis mine).   REFERENCES Armstrong, M. (2008) Strategic Human Resources Management: A Guide to Action. 4th Edition. London and Philadelphia. Boddy, D. (2008). Management: An Introduction. 4th Edition. Harlow: Financial- Times Prentice Hall. Burnes, B. (2009). Managing Change: A strategic Approach to organisational Dynamics. 5th Edition. Harlow: Financial Times-Prentice Hall. Businessday (2010): How Mr Bigg’s Nigeria plans to compete in European market. Retrieved from www.businessdayonline.com/NG/index. Drucker, P.F (1999) Management Challenges for the 21st Century. Great Britain: Elsevier Butterworth-Heinemann. mrbiggsonline.com/ Pettinger, R. and Frith R. (2000) Mastering Organisational Behaviour. London: Macmillan Press Ltd. Rodger B.J and Mac Culloch, A. (2001) Competition Law and Policy in the EC and UK. London and Sydney: Second Edition: Cavendish Publishing Limited. Mullins, Walker, and Boyd. (2003) Marketing. 3rd Edition. Berkshire: McGraw-Hill. Worthington, I., Briton, C. and Rees, A. (2004) Economics for Business: Blending Theory in Practice. UK: 2nd Edition. Prentice Hall. Wyplosz, C. and Burda, M. (1997). Macroeconomic. 2nd Edition. Oxford University Press. v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} There is no organisation that exists in isolation without an environmental interaction[AM1]  . Strategy planning in any organisation will enhance competitive advantage in which the external environment needs to be well understood. To do this, there are different factors that affect business strategy and operations of an organisation, though it depends on the organisation and the environment they are. Since organisations are operating in a very dynamic environment, they will need to address issues relating to competitive strategy in order for them to gain competitive advantage and to maximise profit. According to Worthington et al (2004[AM2]  ,) the external environment comprises of spatially diverse influences, economic, political, legal, and social, technological which affects business activity in different ways and impact on all aspects of the transformation process of the law. Worthington et al (2004) also stated that the environment of a business organisation is the totality of forces, factors, or institutions which are potentially relevant in carrying out of company’s operations; hence relationship between a business organisation and its surroundings is very symbolic in nature. That is, it is two way relationships – environment interacts with organisation and vice versa.    Environment analysis is an evaluation of the possible effects of an external forces and conditions on an organisation’s survival and growth strategies[AM3]  .   PESTEL (Political, Economic, Socio-Cultural, Technological, Environmental and Legal factors) is one of the major techniques for identifying factors which impact on business organisation; some of which span more than one element – example, a mix of economic and environment though, external forces require an organisation’s response as well.    Mr Biggs is one of the Quick Service Restaurant and a subsidiary of United African Company (UAC) Nigeria Plc; a very successful quick service restaurant business in sub region Africa, established in August 1986, provides the largest fast food restaurants retailers in West African countries that has 180 branches in Nigeria and have spread over to Accra, Ghana with many branches in 2003.    In scanning the environment in which Mr Biggs operate, the economic and social factors will be closely looked at.    Boddy (2008) highlighted economic factors as having serious effect on the business organisation, some of the key factors being interest rate, inflation, recession, corporation tax, VAT, GDP.      Ã¢â‚¬Å"Inflation is the persistent increase in the general prices of goods and services† Wyplosz and Burda, (1997). BOGOF(Buy-one-Get-One-Free) which is one of the strategies used by Mr Biggs, can be affected by inflation. Inflation aid in increasing suppliers costs, which inversely push up the prices of Mr Biggs products hence. This trend will in turn affect the general operations of Mr Biggs in sales, in that sales will drop due to the increase in prices.        Also, interest rate which is the rate at which company pays on their loans, affects the business. Generally, the higher the interest rate, the lower the company borrows.This will affect the operations and strategy of Mr Biggs in that the cash flow needed to augment the day-to-day activities like paying wages, restocking etc, will be affected to a large extent. The company strategy will also  Ã‚   change to securing a low cost supplier, which normally implies compromising the quality of products supplied.    High unemployment rate can have adverse effects on Mr Biggs sales for it will affect the purchasing power of the buyers and thereby reduce the effective demands for their products.   Mr Biggs strategy will be forced to switch to strategies that will encourage repeated purchases from existing customers. This will mean management absorbing the cost of most operations; hence this will have a multiplier effect of reducing profit.    These economic factors are largely outside the control of the company, but their outcome on performances and the marketing mix can be profound.      Ã‚  Ã‚  Ã‚   SOCIAL FACTORS – These includes population changes, aging population, differences in national culture and health issues. People are more conscious of health; their consumption attitude is changing drastically for they have freewill to choose. Mr Biggs, being a socially responsible member of the community in Africa; they support schools – both secondary and tertiary institutions in their social programs. Everyday of the year, Mr Biggs always make something exciting happening because of their creating relationships. By supporting young people in schools, it create more social intimacy between Mr Biggs and the students for younger people tends to visit the restaurants more than the aged ones because they have higher consumption power than the older ones. It is on record that Mr Biggs gives out bursary to poor students from Primary, Secondary, Polytechnic and University levels. It[AM4]   is noted, that younger people have power and more access to online s hopping than the older ones. The types of food demand by the consumers are constantly changing because they are more aware of health issues. Mr Biggs believes in creating relationships, they usually do something to improve the lives of their immediate communities every week or every other day even if it is just a ‘smile that we put on somebody’s face’; this start from their security officers to the top managers. The    Core purpose and values define how Mr Biggs do its business, how they value and treat their customers. Their responsibilities are well defined and perfected to meet the needs of communities where their business operates and strengthened the relationship between them and the environment in which their business strategy continues to deliver strong results. Their philosophy of â€Å"have a bigg experience† expresses these wide-ranging responsibilities. They recognise their impact on society and are trying to sustain the benefit they bring to society. Whatever they do, the principle of treating ‘customers as a king’ is highly imbibed in Mr Biggs for they put their customers at the heart of everything they do.   Ã‚  Ã‚  Ã‚   Conclusively, Armstrong, (2008[AM5]  ) opined â€Å"companies need to be good to customers to gain sustainability which means environmental and community stewardship. It also needs permission from government to operate within the confines and the organisation would get a good status†. Beyond reasonable doubt, Mr Biggs satisfy the opinion of Armstrong school of thought as it has recorded tremendous growth and remarkable success through its total commitment to the satisfaction of its teeming customers. This is helping this organisation in no small way as it is becoming the main issue in Nigeria and Sub-Sahara Africa in Quick Service Restaurant Business. Mr Biggs has been enjoining good patronage in its environment and they have been giving back to the society that shot them to limelight in form of their welfare package. By this, it will strengthen and sustain the relationship between Mr Biggs and its environment.                Part B: Explain how the business strategy and operations might change in order to respond effectively to the factors that you have outlined in Part A.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Drucker, (1999[AM6]  ) defines strategy as â€Å"†¦purpose is to enable an organisation to achieve its desired results in an unpredictable environment. For strategy allows an organisation to be purposefully opportunistic.† Business strategy encourages great success and develops to monitor the progress of an organisation by taking into consideration the customer’s interest as well as shareholders and employees. In the view of Burnes, (2009[AM7]  ) â€Å"Strategy is an act of maintaining the position of sustainable competitive advantage in the environment where business organisation operates.† Strategic approach to be deployed by organisation is based on the managerial choice within their limit in terms of national, organisational and environmental factors. An organisation that is profit oriented can only achieved their aims when they motivate and stimulate their employees. This will help them to perform more effectively and effici ently towards achieving profitability and organisational goals and objectives. Most organisations are trying to improve and review strategy frequently as there is a rising need if organisation would want to gain competitive advantage.    In Nigeria, the environment is very unstable and in year 2003; Mr Biggs embark on franchising in order to respond effectively to the volatile environment where it is to enhance its stipulated goals. Besides they continually updated their strategy to compete with their competitors and based on their quality stuff, it makes it more outstanding among their competitors like Tantalizer Restaurant and The Chicken Restaurant. Strategy could be initiated to enhance business breakthrough in a very volatile business competitive environment. In this regard, Mr Biggs involves modern machines by the dictates of technological evolution to meet challenges that may come up as a result of change in customers taste.   Ã‚      It is very important for a company to have an idea of its competitors’ strengths and weaknesses together with their characteristics. This will help them in planning and updating their strategies – for instance, making their products a unique one such as differentiation in pricing and products design. Most organisations used to compare their prices with their competitors, having comparism site like â€Å"Go Compare† make it easier for customers to make their choice. Where organisations expand externally, vertical integration needs to be encouraged. Mr Biggs is planning for expansion to two different countries in 2011 including UK as per on-going discussion with UK firms (Businessday, Dec.14 2010). Rodger and Mac Culloch, (2001) opined that â€Å"firms develop through internal growth and in appropriate circumstances.† This is true because organisation is in total control of all units of production and they can do substantially without borrowing with the support and cooperation of all departments. This will bring a sustainable help during unexpected high interest rates. This will increase and controls the business profit margins, reduce cost of transportation and improve the supply channel and also creates barriers to competitors. Mr Biggs, being the biggest fast food business in Nigeria and Sub-Sahara Africa embarking on rebranding process aimed at delivery as much they spend on increased value to its customers (Businessday, 2010). Mr Biggs was voted as the most trusted fast food brand in year 2010 in Nigeria due to their excellent strategies and performances.     Ã‚  Ã‚  Ã‚  Ã‚   Strategy Reassessment – Mullins (2003) is of the view that â€Å"in today’s fast-changing world, strategy reassessment may happen much more quickly, as competitive and technological developments cause firms to quickly change their entire strategies and business models.† This is based on periodic assessment either quarterly or annually whereby companies evaluate their performances in line with the external environment. Mr Biggs used to reassess their performances in intervals, for instance, they are trying as much as possible to involve new marketing strategy that is in tune with the dynamic nature of business globally.   Ã‚  Ã‚  Ã‚  Ã‚   Additionally, Porter (1980) in Boddy, (2008) identified three types of generic strategies among which Mr Biggs adopted by focusing on corporate customers, families, adults and children by fully involve in schools social functions and every children from kindergarten to higher institutions, for example Universities. Little kids identify their big ‘B’ logo and forces their parents to the restaurant all the time. Apart from this, they utilises differentiation strategy by standardize their products and make it of higher quality than their competitors. Though some customers are not bothering about how much they spend on quality, but all they really concern about is to get quality products. Mr Biggs always produce quality foods that meet International Standard Organisation requirement for human consumption – that are hygienic and nourishing to promote good and healthy living.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚     In conclusion, business strategy, operations plus activities in Mr Biggs are being affected by austerity measure, government budget review – that affect the purchasing power of consumers; population change, different national culture, government budget review, change in consumers’ taste, modernisation (technological evolution). These require the business to change their strategies in order to take advantage of the opportunity and respond to the challenges within the business environment. An articulated and integrated strategy must be in continuous use and part of it be preserved as this will go a long way in providing organisation with the treasure of strategy and reserved techniques that germane to the enhancement of the organisational goals and the environment, (Emphasis mine).     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      REFERENCES    Armstrong, M. (2008) Strategic Human Resources Management: A Guide to Action. 4th Edition. London and Philadelphia.    Boddy, D. (2008). Management: An Introduction. 4th Edition. Harlow: Financial- Times Prentice Hall.    Burnes, B. (2009). Managing Change: A strategic Approach to organisational Dynamics. 5th Edition. Harlow: Financial Times-Prentice Hall.    Businessday (2010): How Mr Bigg’s Nigeria plans to compete in European market. Retrieved from www.businessdayonline.com/NG/index.    Drucker, P.F (1999) Management Challenges for the 21st Century. Great Britain: Elsevier Butterworth-Heinemann.    mrbiggsonline.com/    Pettinger, R. and Frith R. (2000) Mastering Organisational Behaviour. London: Macmillan Press Ltd.    Rodger B.J and Mac Culloch, A. (2001) Competition Law and Policy in the EC and UK. London and Sydney: Second Edition: Cavendish Publishing Limited.    Mullins, Walker, and Boyd. (2003) Marketing. 3rd Edition. Berkshire: McGraw-Hill.    Worthington, I., Briton, C. and Rees, A. (2004) Economics for Business: Blending Theory in Practice. UK: 2nd Edition. Prentice Hall.    Wyplosz, C. and Burda, M. (1997). Macroeconomic. 2nd Edition. Oxford University Press.   [AM1]This seems to be a bold statement with no theoretical underpinning. You always need to back up your statements with what an author(s) have said.   [AM2]   [AM3]   [AM4]You will need to support your statements with   evidence from an article, journal or so please   [AM5]Page no please   [AM6]Page no   [AM7]Page no Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

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Lesson Plan - Assignment Example This study aims: This section of the study as aimed would bring out the possibility of having the children understand the basics of sun activities. To do so, a history on how the sun positions had been predicted by ancient groups of people and how these particular activities actually helped them to tell the time of the day. The history on the use of Stonehenge could be cited alongside this particular discussion. To make the discussion more interactive, through the help of modern technology, a presentation on how and where the sun rises and sun sets would very much help in the explanations. [a perfect source for this is the presentation shown in Astronomy.com: http://www.astronomy.com/asy/default.aspxc=a&id=2270] Since the lecture would last for 15 minutes, the educator is expected to make most of the time, keeping the attention of the children towards the subject through making the presentations rather interesting on the part of the students. Objectives: this section of the lesson plan shall enable the students experience the positioning of the sun as it rises and as it sets on their own personal noting. To be able to do so, the teacher shall give the students a chance to get out during the first day of the lesson and go to their own appointed groups, plan for the process they are to take, appoint individuals to certain tasks and proceed with the process for the next three days as part of both their homework and their class activity. Materials Needed: Note pads/ Chart record Film for eye protection on observing the sun Activities: Depending on the size of the class catered to, the teacher shall divide the children into several groups that would best fit their number. After the groups are formed, they would be instructed to go out and set their own place in the grounds, have that area marked and they would observe the sun from there. Since the time when children are allowed to stay in the school territories is limited, the teacher shall ask if it would be possible for the students to keep their records with them and based from that record, they would be asked to preempt the next positions of the sun during the rest of the day, which includes both the sunset and sunrise. For a three day period, observation of the sun would be pursued. At the end of the third day, the students are to be asked to collect their completed data so as to have them prepared for a presentation on the fourth day of the lesson. PART 3: Presentations of Understanding Duration: 1 hour 20 minutes Type of Teaching: Group Presentations Objectives: To help the children see the situations happening on the sun and why these things happen in their own ways, through their own

Risk Assessment Essay Example | Topics and Well Written Essays - 1250 words

Risk Assessment - Essay Example Table of Contents I. Introduction II. Body Table 1.0 III. Conclusion IV. References Introduction: It is without question that the risks facing children on the World Wide Web are expansive. The risks associated with chat rooms and strangers on the internet have been the cause for many law enforcement investigations and new protocols and restrictions towards what minors can and cannot do on the internet. Likewise, even secondary schools have been instituting policies which ban educators from â€Å"friending† their own students on social networking sites due to the perceived risk and liability that this entails. However, although the risks to children online and more specifically in social networking are vast, growing, and varied, few studies have attempted to present what risks are the most prescient and to what extent. This type of analysis is beneficial in determining proper policies and procedures in order to mitigate these risks. As such, this brief analysis will make a curs ory review of the risks associated with social networking as it applies to children and then construct a risk assessment of these threats in order to more succinctly describe the threats that children face in the social networking sphere. ... Accordingly, the levels of restrictions that users can chose to set regarding what information is shared/distributed with others is at the prerogative of the user. However, children are unlikely to entertain the full scope of how privacy can affect their lives. Additionally, the decision of what to share, what not to share, to what extent to share, and who to share it with is also likely not a cognitive ability that children will fully grasp the significance of (White, 2012). Without question, privacy is an issue that affects all users; however, with respect to children, the danger is specifically high. For purposes of this analysis, privacy concerns (as they relate to children on social networking) have been labeled a high overall risk. This is due to the fact that privacy violation and over sharing are so expansive as well as the fact the severity associated with that risk exceeds the category of privacy itself. With respect to privacy, the threat to children online can begin and e nd with this category. If it is taken seriously, the succeeding categories are redundant; however, if not heeded at all, this privacy category is a gateway to each of the others. Regardless of the particular privacy mechanism in question, the increasing rate of identity theft, issues relating to what to share and how to share it, and the fact that privacy encompasses all of the dangers that are extant to children online makes it the most prescient issue associated with the problem. When one stops to think about it, the proper amount of online privacy will stop sexual predators from finding their victims, will hamper cyber bullying, and will serve to protect the child in most other situations. As such, privacy is the paramount concern with relation to social networking. Likewise, a

Performance Management Through Benchmarking Simulation Essay

Performance Management Through Benchmarking Simulation - Essay Example The Nursing Administrator reasoned out that there is unavailability of equipment at the floor where the patients are being treated. She said that nurses spend most of their time looking for equipment on other floors that's why patient care is affected. Because work was getting delayed, nurses are not able to check anymore if the equipments are sanitized. Sometimes improperly cleaned equipment was used. The Materials Manager suggested purchasing enough equipment to be made available for each floor. But according to the Chief Financial Officer, Lenity annually spends much to ensure sufficient equipment and he guaranteed that there is enough for hospital requirements. He advised that nurses should instead be more careful about equipment handling. I favored the assessment of Chief Financial Officer Eric Danemar concerning proper handling of equipment. That will certainly diminish the risk of nosocomial infection. I didn't think that there is a staff or equipment shortage. The dillema of the heightening nosocomial infection rate can be resolved by efficient equipment management. I also took note of the fact that the simulation concentrates on the management of medical equipment. Although I correctly identified the root cause behind the rising nosocomial infection, upon fully understanding the... ied the root cause behind the rising nosocomial infection, upon fully understanding the details from Ian Watt's explanation, I noted that I must meticulously look on the reports to guarantee decision accuracy. ESTABLISH AIRWAY 1. Which two recommendations did you make to improve the equipment management process at LHAC Why Basing my decision on available information and advice of the staff, I decided that Nurses to Return Equipment and Equipment to be Terminal Cleaned as the best mix of processes to improve the medical management system. The combination of these two options earned the highest percentage in the JCAHO Compliance Index. With a budget constraint of $300,000, I instantly rejected the use of disposable equipment from the improvement options. Although disposable equipment is cheaper and more hygienic than reusable ones, its implementation cost is the most expensive among the process improvement options. On the other hand, concerning appropriate metrics to measure the new processes, the three metrics I selected are Total Cost of Managing Equipment, Utilization versus Cleaning Log Ratio, and Equipment Incidents Resolved. This decision was based on my understanding on the Evaluating Metrics. 2. What was the outcome Mr. Watts said that I have done well by recommending the best strategy. Re-designating some of the existing hospital personnel as Inventory Clerk was definitely a great way to ensure effective equipment management at LHAC. Suggesting terminal cleaning of equipment was also a good option. I have recommended the optimal mix of process improvement options. The Chief Operating Officer was happy with my performance in this area. The new equipment management process at LHAC has been a success. Centralized inventory has solved the problem of

NY Safe Act Potential Impacts on Juvenile Offenders and Community Essay

NY Safe Act Potential Impacts on Juvenile Offenders and Community - Essay Example The Juvenile Justice System (JJS) refers to a group of juvenile courts in any given country. The juvenile court which is also referred to as the offender’s courts is mandated with the passing of judgments for any crime which young children commit. Many JJS especially in the New York are meant for the rehabilitation of the young children instead of imprisonment http://open.nysenate.gov/legislation/bill/s2230-2013. Though the JJS provides a place for the juveniles to correct their behaviors, through rehabilitation, the Act has a lot of effects on juvenile offenders, their families, community safety and the mental health practice. One of the impacts of the law or Act on juvenile offenders is that they would get to know their mistakes and thereby correct them. By punishing the young ones, they would be affected mentally, but as per the court stipulations, they should first be given advice as to why they are in court and how their behavior should be corrected (shoemaker 2009). The families of the juveniles would also be affected by the law. One of the effects to the families includes emotional stress, especially to the parents. On the other hand, the families can also appreciate for the corrective behavior that their children would adopt. Though many parents of the juvenile offenders would not appreciate the corrective behavior offered to their children, some would appreciate since their lifetime behavior would also change (Wheeler 1978). On the impact on the community, there would be improvement on the safety of the community at large since even the children form part of the community. There would also be a reduction of the number of crimes and this would also serve as a lesson to the other young children in the community. The passing of laws against the juvenile offenders would also have some effects on the mental health practice in the New York. For one, the mental health practice has

Performance Management Through Benchmarking Simulation Essay

Performance Management Through Benchmarking Simulation - Essay Example The Nursing Administrator reasoned out that there is unavailability of equipment at the floor where the patients are being treated. She said that nurses spend most of their time looking for equipment on other floors that's why patient care is affected. Because work was getting delayed, nurses are not able to check anymore if the equipments are sanitized. Sometimes improperly cleaned equipment was used. The Materials Manager suggested purchasing enough equipment to be made available for each floor. But according to the Chief Financial Officer, Lenity annually spends much to ensure sufficient equipment and he guaranteed that there is enough for hospital requirements. He advised that nurses should instead be more careful about equipment handling. I favored the assessment of Chief Financial Officer Eric Danemar concerning proper handling of equipment. That will certainly diminish the risk of nosocomial infection. I didn't think that there is a staff or equipment shortage. The dillema of the heightening nosocomial infection rate can be resolved by efficient equipment management. I also took note of the fact that the simulation concentrates on the management of medical equipment. Although I correctly identified the root cause behind the rising nosocomial infection, upon fully understanding the... ied the root cause behind the rising nosocomial infection, upon fully understanding the details from Ian Watt's explanation, I noted that I must meticulously look on the reports to guarantee decision accuracy. ESTABLISH AIRWAY 1. Which two recommendations did you make to improve the equipment management process at LHAC Why Basing my decision on available information and advice of the staff, I decided that Nurses to Return Equipment and Equipment to be Terminal Cleaned as the best mix of processes to improve the medical management system. The combination of these two options earned the highest percentage in the JCAHO Compliance Index. With a budget constraint of $300,000, I instantly rejected the use of disposable equipment from the improvement options. Although disposable equipment is cheaper and more hygienic than reusable ones, its implementation cost is the most expensive among the process improvement options. On the other hand, concerning appropriate metrics to measure the new processes, the three metrics I selected are Total Cost of Managing Equipment, Utilization versus Cleaning Log Ratio, and Equipment Incidents Resolved. This decision was based on my understanding on the Evaluating Metrics. 2. What was the outcome Mr. Watts said that I have done well by recommending the best strategy. Re-designating some of the existing hospital personnel as Inventory Clerk was definitely a great way to ensure effective equipment management at LHAC. Suggesting terminal cleaning of equipment was also a good option. I have recommended the optimal mix of process improvement options. The Chief Operating Officer was happy with my performance in this area. The new equipment management process at LHAC has been a success. Centralized inventory has solved the problem of

Ethics Reflection Essay Example | Topics and Well Written Essays - 500 words

Ethics Reflection - Essay Example Examples of stakeholders include Customers, suppliers and any person who is directly involved in the business activities. A responsible organization treats all stakeholders equally. Additionally, this helps the team identify and monitor any risk that have a potential of arising as well as find an alternative solution and everybody needs an opportunity to speak and give their idea. Moreover, members should be open when providing ideas and feedback as well as raise concerns and come up with new ideas. This should be conducted professionally where everybody is independent in providing views and ideas thus providing quality discussions that aid in the decision making process listening to their ideas keenly. Moreover, a friendly environment improves the relationship among members in an organization thus strengthening the process of strategic planning and resulting in better decision making. The team members should take a fair and truthful possible risk during the planning process. This le ads to the maintenance of the welfare of stakeholders that include the employees as well as the society (Ransome, 2009). The ethical perspective throughout the program links to the success of an individual or a company. An individual’s view of ethics keeps on developing depending on the knowledge and information one receives throughout their life experiences. This is the reason why individuals use their experiences to make decisions about what is right or wrong depending on the kind of situation they are facing. The evolvement of ethics comes from personal values that form a critical element of a person’s strategy influencing how they relate with others and how they behave in the society. In addition, ethics perspective has evolved from taking pride in what one does and how they do it. This makes them behave responsibly in judging and decision making by showing the highest

Regarding possible influences on thought Essay Example for Free

Regarding possible influences on thought Essay There is an undeniable connection between thought and language. And as thought is so crucial to our knowledge, a study of our language itself is necessary. This essay examines how our language might affect our thought. In doing so, I shall examine the question, what is language?.  So, what is language? Etymologists, those who study language (in how it develops and changes), generally agree that language first started developing thirty thousand to a hundred and fifty thousand years ago. It began when, by an evolutionary chance, the oesophagus moved in human beings. This did two things: firstly it made them very prone to choking (this is often taken as proof that the ability to speak is innate in human beings for if benefits of speech were not developed quickly this should have died out almost immediately in accordance with the theory of evolution) and secondly it dramatically increased the range of sounds they could produce orally. It is thought that the natural calls animals make shrieks of alarm to show danger etc developed and became more complex to form a very basic language. Soon, these developed connotations: variations of alarm calls could be used to convey fear, pain or sadness whilst variations of triumphant calls could be used to show happiness, safety or the location of food. Imitations of the sounds things made also developed: a stream could be indicated by a gurgle, wind by a whoosh and so on. Examples of these two phenomenons continue: laughter and crying is pretty universal in babies whilst young children often refer to police cars as whah whah in an imitation of their sound. Language was further developed, reflecting the need to talk about the speakers environment. A commonly quoted example of this is that the Inuit have twenty words for snow. Not only is this debateable Inuit nouns are formed as in German, where nouns are tacked onto each other but also, English has at least fifty! However, a better example would be the aborigines of Tasmania who have a separate word for every kind of native tree, over two hundred in total, but do not have a word for tree. This is because in their environment, all the trees which surround them appear to be drastically different. It is also said (perhaps somewhat dubiously) that Arabic has approximately six thousand words for camels and camel-equipment. T is doubtless that language is affected in its evolution by our surroundings and our need to communicate about them. The main problems with language can be its vagueness and also the fact that it evolves according to our needs. Language is very vague and words can have myriads of meanings. In the English language, the word set has fifty eight non-obsolete uses as a noun, one hundred and twenty eight as a verb and ten as a participial adjective. The Oxford English Dictionary uses sixty thousand words, including abbreviations and symbols, to define it and set is by no means alone. The fact that language reflects its environment means that when someone has an original thought they often have to come up with an entirely new vocabulary to explain it. An example of this would be the concept of the big bang. When the idea originated, the language used to describe it was completely new and very few understood it. As the theory grew in popularity, its language was accepted into common usage. However, when the majority of the populace does not concern itself with that idea, the vocabulary become jargon, to be known only by experts. Language reflects or needs of it. Written language originated as logograms in the form of pictograms where to write house, one would draw a picture of a house. Soon these became ideograms where, as in language, associations where used e.g. a sun to represent heat. This is the basis of all languages and today can be seen in Chinese and Japanese, as well as the ancient hieroglyphs, Linear A and Linear B. Some languages went one step further, changing from logograms to phonograms. This resulted in syllabic or alphabetic symbols, where words were written using their sounds in spoken language. This was the first link between written and spoken language. Written language, in our society, is now completely dependant on spoken language so the two are often seen as synominous. The Sapir-Whorf hypothesis argues that the nature of a particular language influences the habitual thoughts of its speaker. Different patterns of language would therefore lead to different patterns of thought. Thus this challenges that the world can be represented objectively, as language will influence its user. The most extreme supporters of this theory argue that thought is reliant on language and that therefore there can be no thought without language. The twentieth century Austrian philosopher, Wittgenstein says that, because of this, language hinders us. For example, when we say that we saw nobody on the road we have not actually seen nobody. More accurately, we did not see anyone on the road. Another twentieth century philosopher, a Rusiian named Vigotsky, would disagree with this. He held that language helps us to think. He says that the thought is ordered and is clarified by using language. However, a large number of people disagree with the extreme view that thought is impossible without language. Look, they say, at when we are lost for words or the words are on the tip of our tongue: we know what were thinking but cant say it. Another example would be that we can often imagine in our heads as an image something for example, the beginning of the universe but cant describe it. This theory states language is created by thought, although language may later by used as a means through which to think. Many etymologists would agree with this theory as it complies with their theory on how language develops: you see something, you think about it and then you develop language to convey these thoughts and to clarify them. So, our language is shaped by the world around us, and our thoughts are shaped by our language. So our thoughts are influenced, not just out of practicality, but empirically by our surroundings. For if we are not familiar with a concept or object or person then we are unlikely to have the language to describe it: and if we dont have the language then we are unlikely to be able to think about something properly, even if we wished to.

Overview of the Pickle Industry in India

Overview of the Pickle Industry in India Pickles chutney is the traditional specialties product of India and has gained an important position in the Indian cuisine. They are eaten along with main course and provide tempting tastes. Pickles are prepared from Fruits and Vegetables and they supplement the food with vitamins and minerals. There are many types of pickles available in India like Chilly Pickles, Green Pickles, Lemon Chutney, Mango chutney, Gherkins, Mango Pickles, Onion Prpd/Prsvd and Tomato chutney etc. Indias Export of Pickles chutney was Rs. 250.62 Crores in 2007-08. The major market for Indian Pickles chutney are Russia, U.S.A, Belgium, Netherlands and France. Introduction, history overview of the companyJashn pickles was earlier known as boom pickles. Boom pickles was incorporated on may 15th 1989 in recent years had achieved tremendous success in india. But due to immense competition the company was not able to take quick decisions did not change its strategies in the competitive amrket. Eventually the goodwill of the company diminished the board of directors resigned. A new board consisting of 4 board members from the same industry were appointed. The new board suggested a change in name which was eventually agreed by the shareholders the company law approved of it. The determination hard work put in by the employees of the company paid off jashn pickles now have manufacturing units in all the zones viz north, east, west, south. The company retained its base in mumbai. Strategies adopted in indiaThe print media the idiot box helped us in achieving the required attention like the news of our comeback in the newspaper television channels. The billboards on the best buses in mubai, posters in the local trains on the ooh media service in railways helped us set our image in the minds of the people. A new strategy which is called the pique technique where you keep on repeating the name in full speed. This irritates a normal human being but at the end of the day the name registers in his mind. Need to go globalGlobalization is necessary for the following reasons: 1: profit maximization: the main moto of a business is to achieve profits. If we enter into a wider market the chances of profit increases what great opportunity to enter the foreign market after the success of your product in india. 2: stagnant or shrinking domestic markets: the pickle industry in india has grown very rapidly in recent times. A lot of manufacturers have come into existence which has shrinked the market for pickles in india. Although covering entire india is not possible as the scope is huge we have opted to go global. 3: foreign revenue: globalization is necessary to earn foreign exchange currency for the country as it is our duty to earn for our country. This will help us to achieve economies of scale. 4: reduce dependency on single market : as mentioned above, the competitors are increasing day by day in india. So to reduce the dependency on a single market we plan to go global in search of a much bigger market less competition. WHICH COUNTRY? It is the first time for jashn pickles to go overseas. After market research in many different countries we zeroed in on the united arab emirates (uae). The united arab emirates (uae) is a situated in the southeast of the arabian peninsula in southwest asia on the persian gulf, bordering oman and saudi arabia. The seven states, termed emirates, are abu dhabi, ajman, dubai, fujairah, ras al-khaimah, sharjah and umm al-quwain. The uae, rich in oil and natural gas, has become highly prosperous after gaining foreign direct investment funding in the 1970s. The country has a relatively high human development index for the asian continent, ranking 31st globally, and had a gdp purchasing power parity of $200.5 billion in 2009 according to the imf. The population of the country is 4,621,399. The currency in uae is dirhams (1 dirham = 13 inr). We will be targeting 3 of the 7 emirates I.E. Abu dhabi,dubai sharjah as our first target audience is indians these three emirates constitute a higher percentage of indians. WHY UAE? Indians in the United Arab Emirates (UAE) constitute a large part of population of the country. Over a million Indian migrants are estimated to be living in the UAE (2000), who form over 40% of the total population of the UAE. A majority of Indians live in the three largest cities of the UAE Dubai, Abu Dhabi and Sharjah. Indian contact with the emirates that now constitute the UAE dates back several centuries, as a result of trade and commerce between the emirates and India. More recently, the UAE has experienced a tremendous increase in the population of Indians who, having migrated to the country as a result of opportunities in petroleum, construction and other industries, far outnumber the population of local Emiratis. While most Indian migrants support the manufacturing and transport industries, a sizable minority of migrants are involved in professional services and entrepreneurship. Relations between India and the UAE have traditionally been friendly, though recent incidents relating to the treatment of the Indian migrant labor force by companies in the UAE have been the source of friction between the two nations. Also UAE is the hub for exports in the gulf so it will be easier for us in the future to export in gulf countries. PRODUCTS IN UAE TRADITIONAL EXOTIC RECIPIES JASHN SPECIALITIES DIET PICKLES NON-VEG PICKLES Mango Pickled potatoes Cheese dips garnished with zatar Soya pickles Chicken pickles Lemon Pickled mushrooms Lemon marmalade Bitter guard pickles Prawn pickles Mix vegetable Pickled okra Strawberry Pickles Amla pickles Fish pickles Green chili Pickled chickpeas Lamb pickles Red chili Pickled lentils Eggplant Carrot Onions Garlic pickles AN ARTICLE ON PICKLES A report by Punjab Agricultural University (PAU) stated that during the year 2000-01, total production of pickles was 13645.16 metric tones and in 2002-03 the country earned Rs 154.16 lakh through exports. The exports could be doubled if provided efforts were made to organize the pickle industry. However, by using little care and simple technology, pickles can be prepared and preserved for a long period, the report suggested. The finer aspects of pickle making can boosting export of this delicacy from India. In order to overcome bitter taste of pickles the report pointed out that spices should not be cooked for a long time and a low concentration of vinegar should be used. Strict hygienic practice and iron utensils be never used. The scum formation in pickles occurs when mild yeast gains entry into the pickles. The problem can be overcome by adding acetic acid. Regarding cloudiness in pickles, the report said this can be seen in onion pickles or where whole fruits or vegetables are the material for pickle making. It can be checked by using small and thin textured material for pickle making especially onions. Blemishes in pickles can be seen in case of onion pickles and is due to some kind of fermentation. Such defect can be prevented by using fresh vinegar at the time of curing. Good quality oil and spices should be used for getting best flavor in pickles. LEVELS OF A PRODUCT The CORE product is NOT the tangible, physical product. Thats because the core product is the BENEFIT of the product that makes it valuable to you. So with the car example, the benefit is convenience i.e. the ease at which you can go where you like, when you want to. Another core benefit is speed since you can travel around relatively quickly. The ACTUAL product is the tangible, physical product. You can get some use out of it. Again with the car example, it is the vehicle that you test drive, buy and then collect. The AUGMENTED product is the non-physical part of the product. It usually consists of lots of added value, for which you may or may not pay a premium. So when you buy a car, part of the augmented product would be the warranty, the customer service support offered by the cars manufacture, and any after-sales service. TRANSPORTATION IT IS SAID THAT ONE OF THE MAJOR LOGISTICAL BLABBER IS THE TRANSPORTATION. IN THE CASE OF JASHN PICKLES EXPORTING TO UAE IT IS NOT THAT DIFFICULT AS THE SEA TRANSPORT IS MUCH CHEAPER QUICK. OUR CONSIGNMENT WILL LEAVE FROM THE JNPT (JAWAHARLAL NEHRU PORT TRUST) IN NAVI MUMBAI TO JABEL ALI PRT IN DUBAI WHICH IS A FREE TRADE AREA. FROM THE JABEL ALI PORT OUR CONSIGNMENT WILL GO TO THE DEALERS IN DUBAI THEN TO THE WHOLESALERS THEN TO THE RETAILERS SUPERMARKETS OR RESTAURANTS FROM THERE FINALLY TO THE CUSTOMER. THE COST OF TRANSPORTATION WILL NOT BE HUGE AS THE IMPORT DUTY IN UAE IS JUST 5% THE UAE GOVERNMENT HAVE GIVEN US CERTAIN BENEFITS AS THE TRADE RELATIONS BETWEEN THE TWO COUNTRIES IS VERY GOOD. MARKETING MIX FOR A COMPANY TO SUCCEED IN A GLOBAL MARKET THE 4 PS OF MARKETING SHOULD BE VERY CLEAR. PRODUCT PLACE PRICE PROMOTION PACKAGING A good package for pickles should have the following attributes: Aroma retention Excellent protection against light, moisture and oxygen Excellent seal integrity for containment Grease and oil resistance Acid resistance Good aesthetics and appearance Types of Packaging for Pickles Traditionally, the practice was to prepare pickles at home and store in ceramic or earthenware jars. Gradually over the years, pickles are manufactured and commercially marketed in the country, as branded products. In our country, still large quantity of pickle is sold loose. The shopkeeper displays various types of pickles in large glass jars, and weighs out desired quantity of pickle to his customers. The customer trusts the shopkeeper for the quality and not the brand name. However, gradually pickle packed in glass bottles under different brand names, appeared in the market and became popular. The trend started in Maharashtra and Gujarat. Glass bottled pickles are almost double in cost because of heavy packing and transportation costs. They looked hygienic and appealed to the brand conscious upper class. With the advent of plastics, pickles packed in HDPE (high density polyethylene) and later PET (Polyethylene terephthalate) jars were introduced. HDPE jars are usually used for packing 1Kilogram and more. They are opaque so do not provide visibility of the pickle, but are convenient, as they do not break in transit. The PET jars are transparent, with good eye appeal and safe for pickle. PC (polycarbonate) bottles are best for pickles but they are still very costly. Over the last few years, cost effective flexible pouches of co-extruded and laminated structures have replaced glass jars. The pouches could be flat pillow pouches or stand-up pouches, which have a good display value. They are light in weight and hygienic. However, in flexible pouches, the sealant layer selection is very critical, as the contact layer needs to be acid and oil resistant. Failure of seals or surface stickiness can render the pack ineffective and un-saleable. Initially, the flexible packaging of pickles commenced as a simple LDPE (low density polyethylene) pouch, which neither provided protection from oxygen nor did it give an effective heat seal, as LDPE is not compatible with oil, causing failure of pouches. Gradually multi-layered coextruded pouches and laminated pouches were introduced. The capacity of the pouches range from 200 grams to 1 kilogram. The pouches could be flat pillow type or stand-up pouches for shelf display. To sum up: For catering / institutional packs 5 or 6 kilograms HDPE or PET jars. 20 kg HDPE jarsare also available and used for the purpose For consumers 400/500 grams glass jars or PET jars For cost conscious housewives printed pillow or stand-up pouches For portion packs polystyrene or polypropylene injection moulded containers with flexible heat-sealable, peel able lids. PRICING THE PRICING OF A PRODUCT CAN BE BIFURCATED AS THE COST OF THE PRODUCT + THE DUTY + PROFIT MARGIN. KEEPING THIS INTO CONSIDERATION THE PRICE OF JASHN PICKLES ARE 500 Gms 8 dirham 250 Gms 4.25 dirham 1kg (catering pack) 15 dirham Traveler pack 50 phills Har din ek Jashn pack 11 dirham PROMOTION For people to know that your product exists in the market you have to show them that your producr exists. Ways of promoting a product is very common but a successful marketer is the one who does common things in an uncommon way. This was the thought behind our promotional strategies. Our promotional strategies include the basic promotional ways like print media, television ads in uae (channel 33) which is very famous in uae. Tie ups with knowledge city in dubai which is an education hub to make indians there feel at home by providing them pickles with their meals. The special variety in uae is zatar which is very famous in all the 7 emirates especially in abu dhabi, dubai, sharjah. We would be setting up tasting zones in hypermarkets where the customers can taste our product give them their feedbacks. During the dubai shopping festival we would be putting up a stall to encourage more customers to buy our product. We will be having the pickle pot fiesta which is an 8 hour live music funfare. Most people will think it is not feasible how will we get funds? We have an answer to that alsoà ¢Ã¢â€š ¬Ã‚ ¦. We will be inviting all the companies to buy a stall in our pot fiesta srk who is the bramd ambassador of jashn pickles performing at the show the money generated will go in the breast cancer relief fund. Thus our pickle will be advertised social responsibility to an extent might also be fulfilled. We have also tied up with a microsite called language of flavors which will be putting up billboards which will have different ways of spelling jashn pickles. This will be a huge hit as it is something which no one has evedr done before. Future plansWe are planning to set up manufacturing unit in jabel ali as its a free trade area. We will also be concentrating on the remaining 4 emirates from there on to the other gulf countries. As per the competition, we have major competition with eicher ltd, pravin bedekar. Our next pitstop after gulf countries will be japan italy as the pickle industry there is not competitive the market is huge. Our aim of this discussion or argument is not victory over other competitors but it is just progress. Jashn pickles Global marketing strategy Name : hasan al mutawa Id : 200810728